The need of Enterprise UX : A case study of designing a tool for the advertising campaign planning process

Abstract: Enterprise software has traditionally focused on functionalities over experiences. When enterprise software is becoming a core part of work, knowledge about the experiences can result in an enhanced working situation for employees and become a useful tool for them. Bridging together the knowledge generated, in both academia and the industry, under the topic of enterprise UX will allow for easier knowledge sharing where theory and practice can build on each other. This paper has investigated through research through design the visualization and interaction opportunities for an enhanced enterprise UX in a tool aimed for an advertising campaign planning process, while also has addressed under-constrained problems the enterprise UX most likely will encounter. Results show that there is great potential to support the process of planning a campaign with a tool but that there are also challenges with building the tool for the right user, creating value for the users and not underestimating skilled expertise.