Essays about: "Moa Engquist"

Found 1 essay containing the words Moa Engquist.

  1. 1. The need of Enterprise UX : A case study of designing a tool for the advertising campaign planning process

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Moa Engquist; [2022]
    Keywords : Enterprise UX; Enterprise software; Advertising industry; Visualizations; Wicked problem; Research through design; Företags-UX; Mjukvara för företag; Reklambranschen; Visualiseringar; Wicked problem; Research through design;

    Abstract : Enterprise software has traditionally focused on functionalities over experiences. When enterprise software is becoming a core part of work, knowledge about the experiences can result in an enhanced working situation for employees and become a useful tool for them. READ MORE