Essays about: "business and sales"

Showing result 11 - 15 of 645 essays containing the words business and sales.

  1. 11. A sales person’s perspective : The perceived usefulness of digital solutions in B2B- selling

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Mary-Ann Eriksson; Erik Rosqvist; [2023]
    Keywords : B2B-selling; perceived usefulness; usage of digital solutions; user acceptance;

    Abstract : The purpose of this paper is to enhance our understanding of how salespeople in B2B organizations perceive the usefulness of digital solutions in their work. The use of digital solutions continues to increase in business-to-business (B2B)-selling. READ MORE

  3. 12. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Keywords : Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Abstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE

  4. 13. Bred in Germany : The investment German Sporthorse

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Sieke Wullkopf; [2023]
    Keywords : Equestrian Industry; Investment; Decision making; Perception;

    Abstract : Background: The concept of decision-making is influenced by many parameters like perception or relationships. This is also true when it comes to horse buying and the phenomenon of foreigners buying horses bred in Germany, with tradition, quality, and the positive perception of german bred horses all over the world playing an important role. READ MORE

  5. 14. Forecasting post COVID-19 : How to improve forecasting models’ performance when training data has been aected by exceptional events like COVID-19 pandemic?

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Lina Shrebati; [2023]
    Keywords : Time Series; Forecasting; COVID-19; Data processing; Optimal transport; Tidsserier; Prognoser; COVID-19; Databehandling; Optimal transport;

    Abstract : Almost every company around the world were aected by the COVID-19 crisis and the government measures that were taken to slow the spread of the virus. The impact the crisis had on the economy caused the appearance of anomalies in the data collected by companies : such as abnormal trend, seasonality etc. READ MORE

  6. 15. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Steerling; Louise Edlund; [2023]
    Keywords : brand management; brand building; brand sustaining; data; data analytics; Business Intelligence; data-driven decision-making; multi-brand company; Business and Economics;

    Abstract : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. READ MORE