Essays about: "2007 thesis of marketing mix"

Showing result 1 - 5 of 7 essays containing the words 2007 thesis of marketing mix.

  1. 1. Justifications of private actors in the provision of welfare services to vulnerable populations

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Anna Maheu; [2017]
    Keywords : Marketization; Employment; Welfare State; Justification; Criticisms;

    Abstract : The support and matching program is a unique case of marketization of job-brokerage by the Swedish Public Employment Service since 2007. This program impacts especially the foreign-born population facing disproportionate unemployment rates in Sweden. READ MORE

  3. 2. Influences on the Adaptation and Standardization Level of Swedish MNCs in the German Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tyll Wuerfel; Ellen Weiler; [2016]
    Keywords : Standardization; Adaptation; International Marketing Strategy; Sweden; Germany; MNC; Competitive Advantage; Customer Response; Economic Freedom; Consumer Perspective; Retailing; Clas Ohlson; Hardware Store;

    Abstract : The purpose of this thesis is to describe how the factors influence the level of adaptation and standardization of a marketing strategy and subsequently analyze how the factors influence the level of adaptation and standardization of Swedish MNCs’ in the German market. The relevant factors for the decision towards standardization and adaptation are found out using a framework composed by Viswanathan & Dickson (2007). READ MORE

  4. 3. Public attitudes towards the use of marketing and communication by global non-profit organizations

    University essay from Ekonomihögskolan, EHV

    Author : Daniel Ackermann; Tim Kruisman; [2007]
    Keywords : NPO; non-profit organization; non-profit; nonprofit; marketing; communication; guerrilla; guerilla;

    Abstract : Title: Public attitudes towards the use of marketing and communication by global non-profit organizations Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with more competition in the fundraising market on the one hand, and they are on the other hand confronted with people who are blocking the recognition of conventional marketing expressions. READ MORE

  5. 4. TWO COUNTRIES - ONE MARKETING MIX? HOW TO ADOPT COMPANY’S MARKETING MIX TO FOREIGN MARKET - CASE STUDY OF VOLVO

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Aneta Szwejkowska; Leszek Puczynski; Konrad Jezierski; [2007]
    Keywords : marketing mix; adaptation; 4 Ps;

    Abstract : The discussion about 4P’s marketing mix covers two aspects. On the one hand, marketing mix activities are used to apply product into market and attract customers. Its activities are matched with every single market in different way. Managers are focused on country specification, customers’ demands and potential competitors. READ MORE

  6. 5. Networked products create new business opportunities : MBA thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Anders Gustafsson; [2007]
    Keywords : Networked products; smart services; added value; marketing mix; marketing strategies; value chain; business models;

    Abstract : This work is performed as a pre-study to investigate new business opportunities for companies who are product-centric oriented but want to move in the direction of being a customer-centric organization by using technologies based on networked products. The study describes IntelliCom, which is a company selling network enabling products. READ MORE