Essays about: "facelift"

Showing result 1 - 5 of 6 essays containing the word facelift.

1. 1. Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ivelina Petkova; Sofia Rosin; [2023]
   Keywords : Destination Rejuvenation; Dynamic Capabilities; Destination Repositioning; Destination Diversification; Destination Marketing; Madeira Island; Business and Economics;

   Abstract : Title: Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island Date of the seminar: 2nd of May 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Ivelina Petkova & Sofia Rosin Supervisor: Magnus Nillson Keywords: Destination Rejuvenation, Dynamic Capabilities, Destination Repositioning, Destination Diversification, Destination Marketing, Madeira Island Research Purpose: The purpose of this research paper is to explore the dynamic capabilities that enable destination repositioning and diversification and investigate how they rejuvenate Madeira Island as a tourist destination. Theoretical perspective: Destination rejuvenation was originally presented as a stage in Butler's (1985) Tourism Area Life Cycle Model (TALC), however, it has become an independent focus area in research that concerns the repositioning and diversification of tourism destinations. READ MORE

3. 2. Out of the square? : Exploring the task of urban public space.A case: Studies of St: Johannesplan & Konsthallstorget

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Anna van Amersfoort; [2022]
   Keywords : Urban planning; urban square; temporary use; urban life; city planning; public spaces; phenomenology; design; urban development; Malmö;

   Abstract : In 2008, Malmö stad, together with Svenska kyrkan,announced an invited competition for designing S:tJohannesplan and Konsthallstorget in Malmö (Malmö Stad 2008). With its central location in the city andvarious options for activities, the area has become a major attraction point. READ MORE

4. 3. Tech Start-up Internationalisation : Development of an internationalisation model for born global web-based tech start-ups from European start-up hubs

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Malina Koch; [2017]
   Keywords : Start-up; internationalisation; born globals; international entrepreneurship; Internationalisering; Internationell entreprenörskap; Born global; Tech startup;

   Abstract : International entrepreneurship is a prominent phenomenon in contemporary research, because of the ease of internationalisation for companies. Start-up hubs in Europe are booming and especially web-based tech companies internationalise quickly. READ MORE

5. 4. Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns

   University essay from Högskolan i Halmstad

   Author : Julia Bissdorf; [2016]
   Keywords : Product relaunch; product modification; consumer goods; advertisement; communication;

   Abstract : Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically. READ MORE

6. 5. Växjö Lakers : Conversation About Co-branding & Brand Identity Redesign

   University essay from Linnéuniversitetet/Institutionen för design (DE)

   Author : Samer Houssein; [2016]
   Keywords : Co design; participatory design; Co branding; branding; brand identity; rebranding; redesign; graphic design; logotype; sport; facelift; how to design a logo; bygga varumärke; varumärke; logotyp;

   Abstract : This project is a simulation of the redesign of Växjö Lakers ice hockey club brand identity. A conversation about Co-branding and participatory design to include fans and people in general to take part in designing the brand identity of the club they support. READ MORE