Essays about: "A case study on a Fashion Retailing Industry"

Showing result 1 - 5 of 9 essays containing the words A case study on a Fashion Retailing Industry.

1. 1. What's Next? A qualitative study about the growth of online B2C marketplaces in the Swedish fashion retail industry. Will curated marketplaces replace retail companies' own online channels?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Lisa Fahlgren; Karin Östberg; [2022]
   Keywords : Curated Marketplaces; Digital Marketplaces; Fashion Retailing; E-commerce; Social Commerce;

   Abstract : Online marketplaces are currently gaining popularity in the Swedish market, and global incumbents such as Amazon have recently entered the market. Marketplace platforms are traditionally seen as an additional distribution channel that serves as an opportunity for retailers to capture new revenue streams and customers. READ MORE

3. 2. "Helping our consumers buy less, but choose well" : An exploratory study on how sustainable fashion brands market themselves

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ella Dahlman; Susanne Merkler; [2020]
   Keywords : Sustainable fashion; Sustainable fashion marketing; Sustainable fashion consumers;

   Abstract : Abstract  Background: The fashion industry in its current state operates in conditions that are considered unsustainable. In order to appeal to the growing environmental and ethical concern of consumers, fashion brands have started to employ strategies of green marketing, often focusing on clothes marketed as consisting of sustainable or eco-friendly fabrics. READ MORE

4. 3. Online going offline : Why online fashion retailers expand through an offline strategy

   University essay from Akademin för textil, teknik och ekonomi

   Author : Therese Bövik; Lisa Pålsson; [2015]
   Keywords : Online retail; offline retail; e-commerce; business expansion; market strategy; organizational cohesiveness; returns management; case study approach;

   Abstract : During the previous years there has been a lot of focus on e-commerce in the fashion and clothing industry and that everything will be bought online in the future. However, several e-commerce companies have decided to expand into offline retail. READ MORE

5. 4. Pop-up Stores in Fashion Retailing - A description of temporary retailing in relation to Flagship Stores and Outlet Stores

   University essay from Göteborgs universitet/Graduate School

   Author : Haris Smajovic; Helena Warfvinge; [2014-12-05]
   Keywords : Pop-up retailing; Pop-up stores; Temporary stores; Fashion Retail;

   Abstract : The use of temporary stores, so called pop-up stores, has over the years become a common occurrence in the fashion industry. While previous research in regards to the pop-up store phenomenon has investigated its functions, there remains a gap in the research regarding the definition of a pop-up store and its distinguishing features in relation to other commonly utilized store formats. READ MORE

6. 5. Factors that Affect the Strategic Choice of Sales Channels : A Study of the Swedish Clothing Retail Industry

   University essay from KTH/Entreprenörskap och Innovation

   Author : DANIEL BIÖRCK; TOM THOMASSON; [2014]
   Keywords : clothing retail industry; sales channels; factors; online shop; brick-and-mortar; retailers.;

   Abstract : The clothing retail industry has developed globally and is today one of the world’s largest industries. In recent years, Sweden has developed a competitive fashion industry, where the new trend in e-commerce is clear. READ MORE