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Found 4 essays matching the above criteria.
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1. What would you do? : A qualitative study which explores how a customer’s brand loyalty will be affected, as their favourite celebrity begins to endorse a competitive brand.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this study was to explore how a consumer's brand loyalty will be affected by a celebrity he/she adores, as the celebrity begins to cooperate with a competitive brand. The methods of this research have been done through qualitative research, and the interviews were conducted in a semi-structured way. READ MORE
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2. What would you do? : A qualitative study which explores how a customer’s brand loyalty will be affected, as their favourite celebrity begins to endorse a competitive brand.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this study was to explore how a consumer's brand loyalty will be affected by a celebrity he/she adores, as the celebrity begins to cooperate with a competitive brand. The methods of this research have been done through qualitative research, and the interviews were conducted in a semi-structured way. READ MORE
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3. Interactive Ecosystem Simulator
University essay from Göteborgs universitet/Institutionen för data- och informationsteknikAbstract : As ecosystems are complex domains, both analytical and computer-aided models can aid in gaining insights about their dynamics. One such computer-aided model is the concept of ecosystem simulation. This project aims to build an interactive and visual ecosystem simulation in the Unity game engine. READ MORE
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4. Curriculum Design for Transformative Enterprise Education within the Context of Strategic Sustainable Development
University essay fromAbstract : There is a need for large-scale and coordinated leadership and innovation to transform society toward sustainability. Working from the Strategic Sustainable Development (SSD) approach, the authors investigated the potential of enterprise education and curriculum design in promoting Transformational Innovation toward Sustainability (TIS). READ MORE