Essays about: "Ad Media Management"

Showing result 6 - 7 of 7 essays containing the words Ad Media Management.

1. 6. The Pursuit of Knowing Instead of Assuming -A study of Value-Based Advertising

   University essay from Göteborgs universitet/Graduate School

   Author : Johan Gustafsson; Adam Östling; [2011-07-06]
   Keywords : ;

   Abstract : ABSTRACT: A traditional advertising deal is paid for in advance and the price is typically based on space and reach. Value-based advertising, as the word implies, means that the advertiser, instead of paying in advance, is paying for the actual value the ad generates. READ MORE

3. 7. “The effectiveness of design elements like picture, text and color in aesthetic products advertisement” : (Comparing advertisement in two countries of Iran and Sweden)

   University essay from IHH, Företagsekonomi

   Author : Shadi Sadat Tayebi; [2010]
   Keywords : advertising; management; art; design; culture; Iran; Sweden; aesthetics;

   Abstract : This research analyzes the effectiveness of design elements like picture, text and color in aesthetic products advertisement; it compares advertisements in the two countries of Iran and Sweden. Dependent variables in this research are the opinion of Iranian and Swedish consumers and Independent variables are pictures (model, endorser, endorser age, endorser nationality and appeal), color (colorful and black &white) and text (typeface and text concept). READ MORE