Essays about: "Advertising Information"

Showing result 16 - 20 of 178 essays containing the words Advertising Information.

1. 16. Social Media Made Me Buy It : A qualitative study on how consumers decision- making process gets affected by social media advertising exposure in the evaluation stage of the EBM model when purchasing fashion items.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Clara Sundqvist; Svante Östholm; [2022]
   Keywords : Social Media; Consumer Behaviour; Advertising Exposure; Purchasing Decision; EBM model;

   Abstract : This thesis was conducted to better understand how consumers in Sweden are affectedin the evaluation stage of the EBM model in the context of social media advertisingexposure within the fashion industry and further to identify what factors are importantfor consumers when evaluating different options and see what type of advertisementthat is preferred. The thesis was conducted using a qualitative approach and datacollection consisted of conducting 25 in-depth semi-structured interviews withconsumers representing different parts of Sweden and 2 expert interviews to betterunderstand the retailer's perspective. READ MORE

3. 17. Two-Sided Digital Platforms as Enablers for Circular Economy Business Models

   University essay from Umeå universitet/Institutionen för informatik

   Author : Aamer Ahmed; [2022]
   Keywords : Business Models Innovation BMI ; Circular Economy; Digitalization; Sustainability; Small and Medium Enterprises SMEs ; Business Model; Two-Sided Digital Platforms; Business Model Development;

   Abstract : The circular economy has become one of the most crucial business plans for organizations. There is rapid progress in using digital technologies, especially two-sided digital platforms as enablers for various businesses and start-ups to grow rapidly. READ MORE

4. 18. The "green" generation Z : An exploratory study on how greenwashing affects consumers' attitude formation

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Lovisa Larsson; Gustav Hansson; Alice Smygegård; [2022]
   Keywords : Greenwashing; Attitude formation; Attitude; ABC-model; Affect; Behavior; Cognition; Hierarchy of affects; Fast fashion;

   Abstract : Background: Consumers are today valuing sustaible brands and products, and green advertising has become an important part of marketing. Sometimes brand do not live up to their green claims and perform what is known as greenwashing. READ MORE

5. 19. Academic library instruction on critical evaluation of sources and information : A content analysis of Swedish university library websites

   University essay from Uppsala universitet/Institutionen för ABM

   Author : Emma Johansen; [2022]
   Keywords : Academic library; Instruction; Critical thinking; Source evaluation; Information literacy; Media and information literacy; Content analysis; Website; Universitetsbibliotek; undervisning; kritiskt tänkande; källkritik; informationskompetens; medie- och informationskunnighet; innehållsanalys; webbplats;

   Abstract : This master thesis examines how Swedish university libraries are instructing their students on topics related to the critical evaluation of sources and information. The method of analysis was a quantitative and qualitative content analysis of the external websites of Sweden’s public university libraries to determine what modes of instruction are being offered, and how these services are being described and made accessible to their users. READ MORE

6. 20. Holoportation: a qualitative study on the NextGen communication channel

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Natalie Koutny; Vinod Kumar Verma; [2022]
   Keywords : ;

   Abstract : Purpose: The objectives of this thesis was to examine and discuss the existing interpersonal communication and the impact it has when utilising current technology to communicate remotely. Once the situation was studied, it was possible to analyse the perception and usability of NextGen communication, specifically holoportation, which can have in five different industries. READ MORE