Essays about: "Agnes Bengtsson"

Found 2 essays containing the words Agnes Bengtsson.

1. 1. Call me Maybe?: A case study on SBB's issuance of hybrid bonds

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Agnes Bengtsson; Moa Andersson; [2023]
   Keywords : Hybrid Bonds; Real Estate; Credit Rating; Bond Market;

   Abstract : This single-case study examines why Samhällsbyggnadsbolaget i Norden's (SBB) issued hybrid bonds, its implications, and the value this instrument generates for the corporation, shareholders, and investors. SBB's mission since the start has been to expand into one of the largest real estate companies in the Nordics, accompanied by an improvement in credit rating. READ MORE

3. 2. Why is a spectator’s eye caught? : A qualitative study exploring Sponsorship Communication in an Entertainment Event context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Agnes Håkansson; Emma Bengtsson; Karlsson Lina; [2020]
   Keywords : Sponsorship; communication; event marketing; entertainment event; sponsorship communication at entertainment events; viewer’s perspective;

   Abstract : Background: Sponsorships are a way for brands to communicate with their observers at entertainment events. Sponsorship cues, event context, and consumer/sponsor relationships are important to be aware of in order to create impacting sponsorship communication. READ MORE