Essays about: "Andreea Dinca"

Found 1 essay containing the words Andreea Dinca.

  1. 1. Making the relationship mobile: an exploratory study of the impact of mobile marketing on the customer-brand relationship

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lea Henrike Engling; Andreea Dinca; [2012]
    Keywords : Mobile Marketing; Customer-Brand Relationship; Mobile Communication; Branded Apps; Business and Economics;

    Abstract : The purpose of this thesis is to increase the understanding of how mobile marketing, in particular branded apps, impacts the customer-brand relationship. To gain a holistic comprehension of the phenomenon, the relationship is looked at from both the brand’s and the customer’s viewpoint. READ MORE