Essays about: "Angelina Petros"

Found 1 essay containing the words Angelina Petros.

  1. 1. Beyond the Click: : Incentivizing Customer Responses in a Digital Space

    University essay from Södertörns högskola/Företagsekonomi

    Author : Angelina Petros; [2023]
    Keywords : Marketing; Incentive; Altruistic motivation; Reward types;

    Abstract : This research delves into the intricate dynamics of customer incentivization in company outreach, exploring the impact of incentives on consumer behavior. The study reveals a compelling connection between consumer opinions on monetary incentives and their actual responsiveness, emphasizing the need for strategic incentive-based programs. READ MORE