Essays about: "Anna Hallner"

Found 1 essay containing the words Anna Hallner.

  1. 1. Understanding identity in a digital reality

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yasmine Ströberg; Anna Hallner; [2017]
    Keywords : Identity; Consumer; Self; Instagram; Personal branding; Digital Culture; Business and Economics;

    Abstract : Title Understanding identity in a digital reality: An explorative study of consumers’ identity negotiations through images on Instagram Course Code BUSN39 Global Marketing Authors Anna Hallner & Yasmine Ströberg Supervisor Ph. D Marcus Klasson & Jon Bertilsson Keywords Identity, Consumer, Self, Instagram, Personal branding, Digital Culture Purpose The purpose of this thesis is to empirically explore the depth and complexity of how consumers negotiate their identity project in a digital culture through images with publicity as a dimension. READ MORE