Essays about: "Apple culture"

Showing result 1 - 5 of 9 essays containing the words Apple culture.

  1. 1. Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andrés Emilio Garcia Raffo; Niklas Kjellander; [2022]
    Keywords : Brand Community; Anti-Brand Community; Brand Dislike; Consumer-activism; Business and Economics;

    Abstract : Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. READ MORE

  3. 2. A Worm in an Apple : An analysis of hegemonic masculinity, personal responsibility and the nature of the Shadow in Ursula K. Le Guin’s A Wizard of Earthsea

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Gwendolyn Maddy Hansson; [2022]
    Keywords : A Wizard of Earthsea; Ursula K. Le Guin; genre deconstruction; masculinity; hegemonic masculinity; personal responsibility; school culture; boy problem; fantasy literature; upper-secondary school; secondary school; English as a Foreign;

    Abstract : In this paper, Ursula K Le Guin’s 1968 fantasy novel, A Wizard of Earthsea will be investigated in two ways. First, through a thematic analysis of the primary antagonist through a deconstructive close-reading technique. Second, through a pedagogic analysis of the depiction of hegemonic masculinity in the novel. READ MORE

  4. 3. "I feel proud when I close all rings on my Apple watch" - A qualitative study on gender differences, digital landscape, and late Millennials personal health within the fitness culture

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sara Gisslar; Linnéa Sundman; [2021]
    Keywords : Digital Landscape; Fitness Culture; Gender Differences; Hegemonic Masculinity; Personal Health;

    Abstract : During the past years, fitness has seen a shift in trends, moving from collectivistic to individualistic reasons to exercise. Some researchers even go as far as describing the concept of "healthism" as an ideology of modern society, emphasizing the subordinate value of a fit and slender body as a metaphor for a successful life. READ MORE

  5. 4. Culture as a Driver of Innovation Performance : A case study at the ASSA ABLOY Group

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Linn Back; Isabelle Landberg; [2014]
    Keywords : organizational culture; innovation culture; innovation performance; företagskultur; innovationskultur; innovationsprestanda;

    Abstract : Innovation has become increasingly important for organizations to sustain their competitive advantage. Among the factors frequently put forward as drivers of innovation are for instance innovation strategies, -processes, -tools, and –methods. READ MORE

  6. 5. Strategic leadership in turbulent markets

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Nina Dziomkina; Jimmy Jipp; [2013]
    Keywords : International business; Phone industry; Strategy; Industrial leadership; Marketing;

    Abstract : High-tech gadgets is a technology-intensive market that is highly profitable and very dynamic. Competition in this market is very intense and the market winner is unpredictable. In order to remain a market leader or to become one, a company should build a competitive advantage over his market rivals. READ MORE