Essays about: "Attitude-Behaviour-Gap"
Showing result 1 - 5 of 18 essays containing the word Attitude-Behaviour-Gap.
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1. Planned Obsolescence: A deal-breaker for smartphone consumers or not? : A qualitative study of sustainable consumers’ behaviour around Planned Obsolescence - The case of smartphones
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Planned Obsolescence is a threat to sustainability and is a practice that has increased in recent years. Manufacturers and companies are often blamed, but recent research has shown that consumers play a significant role and thus hold considerable responsibility for Planned Obsolescence practices. READ MORE
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2. Are you as green as the Grinch - or is it just an illusion?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of this thesis is to reveal what critical factors affect the attitude-behaviour gap when consuming green apparel online, and what aspects in retailers’ green communication strategies are perceived to have an influence on performing green consumer behaviour online. Theoretical perspective: An own illustration of a theoretical framework has emerged from the reviewed literature. READ MORE
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3. Please Mind The Gap : A study of the relation between green marketing outreach and consumer decision-making
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Sustainability, and especially sustainable consumption, has become more important throughout the years in line with the challenges of climate change. A large majority of Swedish consumers have a positive attitude towards sustainable consumption. However, their actions do not speak louder than words. READ MORE
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4. Sustainability communication in clothing stores : exploring the interplay between attitudes, behaviour and the context of in-store apparel shopping
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : It is acknowledged nowadays that people’s attitudes cannot serve as valid predictors of their behaviour since our growing environmental awareness and concern do not appear to be translated into more conscious consumer behaviour. It is argued that one of the reasons for this discrepancy may be that human behaviour is not determined by motivations alone and the context in which it is performed may substantially affect it. READ MORE
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5. REFLECTING AND LEARNING ABOUT SUSTAINABLE CONSUMPTION ONLINE. The oxymoron of a food retailer’s effort to educate the general public about sustainable consumption issues.
University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärandeAbstract : The general purpose of this study is to explore how respondents understand a Swedish food retailer’s recommendations and efforts to educate the general public on sustainable consumption issues on their website. More specifically the aim is to explore how these recommendations interplay with the respondents’ reasoning, if there is an attitude-behaviour gap in what they already know and agree with and if they express willingness to change habits in line with more sustainable consumption. READ MORE
