Essays about: "Authentic attitudes"

Showing result 1 - 5 of 29 essays containing the words Authentic attitudes.

1. 1. Our Bula Spirit Awaits You! The Usage of Interlingual Compound Words Consisting of English and the Fijian Greeting Bula in Fijian Tourism Advertisement Online

   University essay from Göteborgs universitet/Institutionen för språk och litteraturer

   Author : Jonathan Ruus; [2023-03-17]
   Keywords : English; Fiji; Fiji-English; Global Englishes; Linguistics; Corpus Linguistics; Instagram; Tourism; Advertisement; Discourse Analysis;

   Abstract : This study investigates the Global English variety spoken in the South Pacific Island nation Fiji, often referred to as Fiji-English. Specifically, this paper examines how interlingual compound words consisting of the Fijian greeting bula + various English words are used in Fijian tourism advertisement on the social media platform Instagram. READ MORE

3. 2. Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Roosa Maria Viloma; Katharina Nadine Junge; [2023]
   Keywords : Brand heritage; Authenticity; Gen Z; Inauthentic heritage; Fashion branding; Business and Economics;

   Abstract : Thesis purpose: The purpose of the research is to contribute to existing research and theory by providing insights into how Gen Z consumers perceive inauthentic brand heritage in fashion branding. It also aims to understand how these perceptions differ between fast fashion and luxury fashion and how they contribute to consumer attitudes towards brands. READ MORE

4. 3. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Cornelia Wiklund; [2022]
   Keywords : Inclusive marketing; Advertising; Brand attitudes; Diversity; Swedish consumers; Fashion industry;

   Abstract : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. READ MORE

5. 4. Female Fans in Formula 1 : A Qualitative Study of Spanish Female Fans’ Behaviours, Attitudes, and Motivations towards F1 and its Consumption through Twitter

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Anne Llamas Mayoral; [2022]
   Keywords : Formula 1; Twitter; Spain; female fans; participatory culture; fan community; postmodern feminism;

   Abstract : Sports fandoms, historically, have been categorized as a male domain, even in academic studies. Therefore, as Formula 1 has been a sport with a remarkable increase in digital engagement and women are one of their main target audiences, I study Spanish F1 female fans’ behaviours, attitudes, and motivations towards F1 and Twitter as part of their fan experience. READ MORE

6. 5. Briefly put, authenticity makes it more interesting! : A study of the role of authentic written communication

   University essay from Malmö universitet/Institutionen för kultur, språk och medier (KSM)

   Author : Yvonne Efverlund; Miriam Anyadi; [2022]
   Keywords : Authentic audience; Authenticity; English as a second language ESL ; Written communication;

   Abstract : Currently, too many pupils complete meaningless one-way writing tasks, which only their teachers receive, which makes increasing authenticity in the language contexts crucial for learners. The purpose of this study is to investigate: the experiences and opinions of two ESL 7-9 teachers in two schools in southern Sweden regarding their practices of authenticity in learning task instructions, the views of their pupils towards these writing tasks, and the benefits and challenges of integrating an authentic writing task. READ MORE