Essays about: "fan community"
Showing result 1 - 5 of 43 essays containing the words fan community.
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1. Formula 1 Drive to Thrive - How to Handle Success
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The popularity of the Netflix series ‘Drive To Survive’ has almost doubled the amount of Formula 1 (F1) fans thanks to its great storytelling and compelling narratives about the drivers, teams, the rivalries between them and challenges they tackle. The first season aired in 2019 and it is estimated that more than 6. READ MORE
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2. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”
University essay from Göteborgs universitet/Graduate SchoolAbstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE
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3. “I Feel so at Home in This Subreddit" : A Netnographic Analysis of the Fan Subreddit r/ThelastofusHBOseries and Its Community-Building Aspects
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : This thesis examines the online fan community of the HBO series The Last of Us on the social media platform Reddit. Within this study, the fans’ communication practices on the subreddit r/ThelastofusHBOseries are researched and analyzed from a community-building perspective. The subreddit was observed employing a netnographic approach. READ MORE
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4. Goncharov and Collaborative Storytelling : How Tumblr Invented a Fake Martin Scorsese Movie
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : Online fandoms are capable of various feats; from influencing the TV shows they watch to funding half-baked convention scams, Tumblr fandoms in particular are infamous across the internet. Their chaotic and intense nature simultaneously leads to intense bouts of creative activity, pumping hundreds of thousands of fan works into the Tumblr ecosystem every year. READ MORE
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5. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE