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Showing result 1 - 5 of 204 essays matching the above criteria.

  1. 1. Comparative Study of the Role of Digital Technologies in Implementing Circular Economy Practices in Product-Service Systems (PSS) : An Analysis Across Varying Organizational Scales

    University essay from KTH/Produktionsutveckling

    Author : Ajay Surya Gnaneswaran; [2024]
    Keywords : Product Service Systems; PSS; Circular Economy; CE; Digital Technology; DT; Industry 4.0; Circular Strategies; Barriers and Opportunities; Qualitative; Product-tjänste system; PSS; Digitala Teknologier; DT; Cirkulär Ekonomi; CE; Cirkulära Strategier; Industri 4.0; Utmaningar och Möjligheter; Kvalitativ.;

    Abstract : This thesis investigates the integration of digital technologies (DT) within Product-Service Systems (PSS) and their role in promoting Circular Economy (CE) practices. Despite increasing recognition of digitalization in industries with PSS offerings, research on DT as a catalyst for CE, especially across organizations of various sizes, remains limited. READ MORE

  2. 2. Brick by Brick: Exploring Sustainable Operations in the Built Environment : A Comparative Case Study of Swedish Real Estate Organisations' Decision-Making Processes

    University essay from Stockholms universitet/Operations Management

    Author : Oscar Alawi; Nawar Alolabi; [2023]
    Keywords : Sustainable operations; Decision-making processes; Sustainability performance; Management systems and certifications; Built environment.;

    Abstract : The purpose of this study was to investigate the decision-making processes of real estate organisations in the built environment with respect to sustainable operations, as well as how they relate to management systems and building certifications. In the study, we utilised the proposed framework by Schrettle et al. READ MORE

  3. 3. Intellectual property strategy for small business, Semiconductor industry as case study

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Sara Karkhaneh; [2023]
    Keywords : IP; IP strategy; SMEs; Semiconductor industry; Law and Political Science;

    Abstract : Intellectual properties are the valuable assets of each company, especially small to medium size enterprises are very dependent on intellectual properties to grow and compete. Usually, these companies have lots of Intellectual properties to protect, and it is important to protect them, and a well organised strategy is a great tool to manage this. READ MORE

  4. 4. The Race to Success: Navigating the Roadblocks to Formula E's Popularity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecca Aharon; Fu Jill Dakota van der Horst; Guillaume Berge; [2023]
    Keywords : Keywords: Brand loyalty; Corporate Brand Identity; Sustainable Messaging; Media Influence; Business and Economics;

    Abstract : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. READ MORE

  5. 5. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
    Keywords : Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

    Abstract : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). READ MORE