Essays about: "BUSINESS STRATEGIES : CASE STUDIES"

Showing result 21 - 25 of 204 essays containing the words BUSINESS STRATEGIES : CASE STUDIES.

1. 21. How does body image relate to brand image? An analysis of brands incorporating the body positivity movement

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julian Flemming; Lisa Anderegg; Maud Stephan; [2022]
   Keywords : body positivity; brand management; Dove; Aerie; Victoria’s Secret; Business and Economics;

   Abstract : Purpose: The importance of body positivity is visible in its remarkable media presence. The movement entails challenges such as opportunities for brands. READ MORE

3. 22. Reshaping Organizations through Artificial Intelligence : Overcoming Barriers of AI-Implementation

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Filip Drmac; [2022]
   Keywords : Artificial Intelligence; Machine Learning; Organizational Barriers; AI implementation; People Process Technology; Overcoming AI-barriers;

   Abstract : Purpose – the purpose of this study is to investigate managerial and organizational barriers that are associated with artificial intelligence (AI) and develop a structured process to overcome the organizational barriers throughout different phases of the implementation process. Method – The study applied a qualitative research approach that consisted of multiple case studies from various organizations in traditional industries. READ MORE

4. 23. Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2022]
   Keywords : Counterfeit products; Brand equity; Louis Vuitton; Gucci; Michael Kors; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to investigate how counterfeit products affect a brand’s brand equity with the help from a consumer perspective. Research question: What is the consumer’s perception of counterfeit products? How and why does the consumer’s perception of counterfeit products affect a brand’s brand equity? Methodology: This research paper was based on quantitative research, literature review and three case studies. READ MORE

5. 24. Internationalization of Life Science Startups : The Case of Swedish Life Science Businesses

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Lauri Lindén; Leonard Zeilon; [2022]
   Keywords : Business Model; Internationalization; Networking; Life Science; Startup; Sweden;

   Abstract : In the last decades, research on technology and applications for improvementsof people’s wellbeing has been increasingly important. There is an extensive amount of research on internationalization of firms, while research on life science businesses, especially startups, in a Swedish context is lacking. READ MORE

6. 25. Family Social Capital and How it Affects the Family Firm Internationalization Strategy : An empirical study on the influence of family invovlement in family firms

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Christoffer Rönndahl; Remmelt De Geus; [2022]
   Keywords : Family firm; family business; internationalization; social capital; family social capital;

   Abstract : Recently the research on family firm internationalization has begun to consider socioemotional criteria (Debellis, Rondi, Plakoyiannaki, & De Massis, 2021). The effect of family social capital on internationalization strategies has received limited attention in the family business research (Debellis, Rondi, Plakoyiannaki, & De Massis, 2021). READ MORE