Essays about: "Beatrice Lantz"
Found 1 essay containing the words Beatrice Lantz.
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1. Why visit the arena? A quantitative study of Swedish consumers' intentions to attend the arena to watch football in Allsvenskan
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : To succeed as a sports organization the ability to draw spectators to the arena is vital. This thesis takes a closer look at Swedish football fans and investigates which factors that affect their intention to attend the arena to watch a football game in Allsvenskan. READ MORE
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