Essays about: "Beatrice Lantz"

Found 1 essay containing the words Beatrice Lantz.

  1. 1. Why visit the arena? A quantitative study of Swedish consumers' intentions to attend the arena to watch football in Allsvenskan

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Beatrice Lantz; Vilma Pettersson; [2022]
    Keywords : Intentions; Sports marketing; Team identification; Fan loyalty; Sports attendance;

    Abstract : To succeed as a sports organization the ability to draw spectators to the arena is vital. This thesis takes a closer look at Swedish football fans and investigates which factors that affect their intention to attend the arena to watch a football game in Allsvenskan. READ MORE