Essays about: "Benjamin Zubcevic"

Found 1 essay containing the words Benjamin Zubcevic.

  1. 1. Digitalising the Restaurant Visit: An Experimental Study of How QR Codes and Waiting Staff in the Ordering Process Affect Customer Satisfaction

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anja Saksi; Benjamin Zubcevic; [2023]
    Keywords : Mere Presence; QR code; Digitalisation; Satisfaction; Fine Dining;

    Abstract : Digitalisation is becoming more prevalent in our society today, and customer preferences are changing with it. This thesis investigates the digitalisation of the restaurant business through taking a closer look at the impact replacement of waiting staff with digital QR codes has on customer satisfaction. READ MORE