Essays about: "Brand function"

Showing result 21 - 25 of 74 essays containing the words Brand function.

1. 21. Leadership and Brand Alignment

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louise Hesseborn; Hampus Harrysson; Isabell Weber; [2019]
   Keywords : Visibility; Brand Identity; Leadership Theory; Brand Orientation; Brand-Oriented Leadership; Business and Economics;

   Abstract : The purpose of this journal is to describe and analyse both the corporate leader's and the brand’s visibility in order to understand the different types of alignment between corporate leaders and brands. The research has a qualitative and inductive approach and is conducted through a multiple-case study where four leaders and their respective brands were described and analysed. READ MORE

3. 22. Future Active Mobility

   University essay from Umeå universitet/Designhögskolan vid Umeå universitet

   Author : Andreas Vang Nielsen; [2019]
   Keywords : Interior; Design; autonomous; mobility; active; service; transportation; Volkswagen;

   Abstract : The topic of the project has been about how the time spent during transport could take on a more engaging and active form; physically as well as mentally.  The initial inspiration for this is the changing landscape of mobility, where technologies such as autonomous and shared systems, could allow for purpose specific vehicles rather then personally owned ones. READ MORE

4. 23. A skiers backpack

   University essay from Lunds universitet/Industridesign

   Author : Henrik Carlund; [2019]
   Keywords : Technology and Engineering; Arts and Architecture;

   Abstract : What goes into the development and production of a modern backpack for off- piste skiing? How is a backpack made and what is right now requested on the market? A skiers backpack is a project about making a new off-piste skiing backpack for the Swedish brand Fjällräven. It combines the values of the Swedish brand with my own thoughts about how a product like this should be and function. READ MORE

5. 24. Customer flow data visualization for retail analytics

   University essay from Lunds universitet/Industridesign

   Author : Jin Liu; [2019]
   Keywords : Arts and Architecture; Technology and Engineering;

   Abstract : This master thesis collaborates with Axis Communications, which is a Swedish video camera company. The mission for the thesis was to take advantage of Axis developed or developing technology to explore the data value in the retail industry and design a data visualization interface. READ MORE

6. 25. Dramatically Changing Brand Image

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johanna Orheim; Saga Bluhme; Clara Michelsen; [2018]
   Keywords : Brand image change; paraprosdokian; cognitive dissonance; brand perceptions; brand prejudices; elements of surprise; Social Sciences;

   Abstract : The purpose of this journal is to further investigate how a brand, during a limited time frame, can change an unwanted image by challenging the stereotypical perceptions of their brand by adding an element of surprise. The research is conducted through a multiple-case study consisting of four cases: Mercedes-Benz, Opel, McDonald’s and Lidl. READ MORE