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Showing result 1 - 5 of 32 essays matching the above criteria.

  1. 1. Strategic Synergies in the Skies : The Role of Resource Sharing in Aviation Alliances

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jacob Sonnesjö Nyqvist; Kevin Woodward; [2024]
    Keywords : Strategic alliances; resource sharing; resource-based view RBV ; aviation alliances; business networks.;

    Abstract : This thesis investigates strategic alliances in the aviation industry, focusing on resource sharing, using Scandinavian Airlines (SAS) within Star Alliance and SkyTeam as case studies. It examines the operational and competitive benefits of these collaborations through qualitative research, including interviews with executives and experts. READ MORE

  3. 2. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Aamna Minhas; Sanna Emilsson; [2022]
    Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

  4. 3. Licensing in Pharma - Value Creation and Appropriation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Axel Hasenkamp; Carl Becht; [2020]
    Keywords : Pharma; Strategic Alliances; Licensing; Value Creation; Value Appropriation; Business and Economics;

    Abstract : We unify literature on licensing in the pharmaceutical industry and empirically verify pre-established and identify new determinants of value creation and appropriation based on a contemporary data set of licensing deals made between 2015 and 2020. We observe positive returns for licensor and licensee. READ MORE

  5. 4. Strategic Alliance Formation in a Dynamic Environment : A Business Ecosystem perspective applied to Strategic Alliances in the Online Media Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Alexander Fahnehjelm; Thomander Isabel; [2020]
    Keywords : Strategic Alliances; Business Ecosystem; Online Media Industry; Partner Selection Framework; Dynamic Alliance Forms; Strategiska allianser; Affärsekosystem; Digitala medieindutrin; Ramverk alliandpartner; Dynamiska alliansformer;

    Abstract : The online media industry has undergone changes during the last decades. Driven by technology advancements, there has been an increasing number of actors that can enhance the value of service in the media industry. READ MORE

  6. 5. Joining Forces : A case study on how the dynamics of strategic alliances unfold in a public-private joint venture

    University essay from Umeå universitet/Företagsekonomi

    Author : Emma Karvik; Kajsa Skönby; [2019]
    Keywords : Growth; Cooperation; Strategic Alliances; Joint Ventures; Public-Private Joint Ventures; Business Development;

    Abstract : As competitive advantage is becoming more difficult to reach in the intense business world of today, many companies are turning towards cooperation to enhance their performance. A common way to achieve cooperation between firms has been through strategic alliances, where firms can fill their gaps in terms of resources and create common strategies for success. READ MORE