Essays about: "Business-to-Consumer"
Showing result 6 - 10 of 74 essays containing the word Business-to-Consumer.
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6. The Influence of Market Dynamics on Business-to-Business Platform Service Pricing : A Case Study in the Spirits Industry
University essay from Uppsala universitet/Industriell teknikAbstract : Digitization of business has evolved business strategies and models. Companies have found new ways of value creation and consequently innovated monetization. A prominent area where this can be seen is within platform services, which lacks business-to-business research. Knowledge contribution in this area is therefore warranted. READ MORE
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7. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE
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8. Developing Digital Value Offerings in the Car Retailing Industry : A Customer-Centric Approach to innovation
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : The car retailing industry is currently undergoing a significant transformation. This transformation is due to the automotive industry switching from producing internal combustion engines vehicles to battery electric vehicles. READ MORE
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9. A Service Oriented Approach For anAutomated Job Marketplace in Sweden
University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)Abstract : Nowadays, in Sweden there are several models for recruiting job seekers suchas recruiting campaigns, paid memberships at one or more job platforms,utilizing job APIs and others. New technologies are constantly being developedto meet both job seekers' and job providers' increasing demands. READ MORE
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10. The Intention of Consumers to Engage in Digital Food Sharing Platforms : An Analysis and Investigation of the Behavioural Intention from a Consumer Perspective by Extending the Theory of Planned Behaviour
University essay from Jönköping University/Internationella HandelshögskolanAbstract : The sharing economy, which has been receiving significant attention from research due to its unprecedented growth in the recent past, is being seen as a potential driving force to transform and rethink society’s unsustainable approach to consumption. Especially, the concept of food sharing as part of the sharing economy is being considered as essential for a more sustainable world and thus aims at counteracting the unsustainable consumption behaviour of individuals. READ MORE
