Essays about: "Business-to-Consumer"

Showing result 16 - 20 of 74 essays containing the word Business-to-Consumer.

1. 16. Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Sofie Johansson; Johanna Eck; [2020]
   Keywords : B2B; Business-to-business; Marketing; Social Media; Technology Acceptance Model; TAM;

   Abstract : Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. READ MORE

3. 17. Sustainable Marketing : Challenges faced when implementing sustainable marketing strategies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Patricia Collazo; Anita Radu; Berglund Mikaela; [2020]
   Keywords : Sustainability; large company; marketing; sustainable marketing; implementation.;

   Abstract : Purpose: There is an increasing interest in sustainability, literature testifies that more and more customers are requesting sustainable products. This increasing request impacts companies that are therefore forced not only to provide sustainable alternatives but also turn their business into a more sustainable one. READ MORE

4. 18. Does collaborative fashion consumption support sustainable consumption? An exploration of two collaborative fashion consumption models

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Rowena Guthrie; [2020]
   Keywords : sustainable consumption; collaborative fashion consumption; garment industry; Business and Economics;

   Abstract : There is an urgent need for change within the garment sector as it continues to massively contribute to the climate crisis. This need for change has led to a growing interest in collaborative fashion consumption and its possibilities to support sustainable consumption within the garment sector. READ MORE

5. 19. Increasing user engagement and feature discoverability through user onboarding in business-to-business applications

   University essay from Lunds universitet/Ergonomi och aerosolteknologi

   Author : Nora Wernerson; Erik Söderblom Carlsson; [2019]
   Keywords : User onboarding; user engagement; user experience; interaction design; Technology and Engineering;

   Abstract : User onboarding has become an increasingly important aspect in applications due to the shift towards the Software as a Service business model in software companies. This results in that companies need to make sure their customers are successful with the service, or they will loose customers. READ MORE

6. 20. Green Brand Equity in industrial B2B markets : A cross-sectional study of Sandvik Coromant’s customers

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Maria Beckman; [2019]
   Keywords : Green Brand Equity; B2B brand management; environmental management; sustainability; B2B branding; purchase decision making processes; B2B purchasing;

   Abstract : The concept of Green Brand Equity is based on the assumption that customers will be more favorable towards a firm's brand when the firm provides products and services that satisfy the customers' environmental needs. While environmental and brand management have been researched thoroughly in business-to-consumer (B2C) markets, similar research inbusiness-to-business (B2B) contexts is still scarce. READ MORE