Essays about: "Business-to-business market"

Showing result 1 - 5 of 82 essays containing the words Business-to-business market.

  1. 1. Business-to-Business Market Making on the Internet: A Case for End-of-Life Electric Vehicle Batteries

    University essay from Göteborgs universitet/Graduate School

    Author : Hannes Marten; [2020-07-23]
    Keywords : Electric Vehicle Battery; Repurposing; Second Life; Business-to-Business; Market Making; Marketplace; Principal-Agent Theory; New Market Creation;

    Abstract : Introduction: The ongoing transformation towards emission-free means of transportation goes alongwith the resource-intensive production and integration of electric vehicle batteries. Despite theenvironmental potential in decarbonizing the transport sector, electric vehicle batteries lose capacityover time and use and are only usable for transportation purposes until reaching 70 to 80 residualcapacity. READ MORE

  2. 2. Varumärkesbyggande säljstöd för virkesköpare i skogsbranschen : en fallstudie om Martinsons Skogshandbok

    University essay from SLU/Dept. of Forest Economics

    Author : Julia Algotsson; [2020]
    Keywords : försäljning; försäljningsstöd; marknadsföring; premium-differentiering; varumärke; varumärkesbyggnad; varumärkesidentitet; virkesköpare; branding; brand building; business-to-business; business-to-business sales support; forest industry; sales; sales management; sales support;

    Abstract : I takt mot ett fossilfritt samhälle blickar allt fler mot den förnybara skogsråvaran. Skogsindustrin går på högvarv och konkurrensen hårdnar. Aldrig förr har marknadsföring varit så aktuellt, och till den hör teorin om försäljning. READ MORE

  3. 3. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Hanna Fahlberg; [2019]
    Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

    Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

  4. 4. An Intraorganizational Perspective of Sales Teams : A case study of the design and processes of a sales team in the cloud software industry.

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Ella Gaddefors; Shahira Hashem; [2019]
    Keywords : Intraorganizational sales team; team design; team processes; formalization; heterogeneity; communication; proactiveness; alignment of goals; customer relationship;

    Abstract : The shift towards relationship marketing entails an increased attention directed to buildingcollaborative relationships in the business-to-business market. This has further contributed tothe current interest in the intraorganizational setting in the area of sales and key accountmanagement, and more specifically the notion of sales teams. READ MORE

  5. 5. Growing as a business in a mature business-to-business service industry : A case study in the Swedish energy services industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Erik Wang; [2019]
    Keywords : Business-to-business; services; mature industry; growth; product-market growth matrix; relationship marketing; switching barriers;

    Abstract : In the past decade, the energy markets within the European Union haveincreasingly been deregulated as a means to promote increased competition, andthereby efficiency, on these markets. As a result of this, several energy institutionshave been forced to become unbundled from their parent companies and toinstead form smaller separate entities. READ MORE