Essays about: "CONSUMER promotion"

Showing result 1 - 5 of 95 essays containing the words CONSUMER promotion.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. Exploring the Implementation of the Circular Economy in the Netherlands

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Timothy Christopher Henk van Kassel; Kudzaishe Manakiro Joseph Rukobo; [2023]
    Keywords : Circular Economy; The Netherlands; Strategy Adoption; Strategy Promotion; External Factors;

    Abstract : The aim of this research is to explore the state of circular economy adoption and promotion in the Netherlands from the viewpoint of professionals in the field. This research is particularly relevant because the concept of a circular economy is booming all throughout the world, and the Netherlands represents one of the front runners in the application of related strategies. READ MORE

  4. 3. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
    Keywords : ;

    Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE

  5. 4. Exploring sponsorship perception in E-Sports tournaments : How do consumers perceive sponsorship, and what factors influence their perception?

    University essay from Umeå universitet/Företagsekonomi

    Author : Lelia Yamina Belouadi; Güney Han; [2023]
    Keywords : E-Sports; sponsorship; E-Sports sponsorship; perception of sponsorship;

    Abstract : Problem: This thesis addresses the rapid growth and increasing influence of E-Sports asa popular and competitive sport, along with the opportunities it offers for marketing andbrand promotion. Despite its popularity, there needs to be more knowledge andinformation about sponsorship in E-Sports and the dynamics of sponsor relationships withE-Sports consumers. READ MORE

  6. 5. A legislative analysis of the legal framework governing restrictive business practices: A comparative study of the European Union and The Gambia

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Naffie Sissoho Bangura; [2023]
    Keywords : European Union; Competition Commission; TFEU; The Gambia; Competition Act.; Law and Political Science;

    Abstract : Competition policy is important for the promotion of fair competition, preventing abuse of market power and protecting consumer and business interests. It is thus an area that builds and moulds itself according to the fabric or structure of society and eventually evolves by habitually adjusting to the dynamics of government economies. READ MORE