Essays about: "CORPORATE COMMUNICATION"

Showing result 21 - 25 of 526 essays containing the words CORPORATE COMMUNICATION.

  1. 21. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Mikaela Jansson; Katarina Ölander Gür; [2023]
    Keywords : CSR; corporate-charity collaborations; sustainability reporting; charitable engagements;

    Abstract : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. READ MORE

  3. 22. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Keywords : Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Abstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE

  4. 23. Analysing CSR reporting over the years, company size, region, and sector through dictionary-based text mining

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Anuj Singhvi; Dorna Jahangoshay Sarijlou; [2023]
    Keywords : Corporate Social Responsibility; Sustainability Reporting; Natural Language Processing; Text Mining; CSR Dictionaries;

    Abstract : As Corporate Social Responsibility (CSR) reports become more prevalent and systematised, there is a strong need to develop approaches that seek to analyse the contents of these reports. In this thesis, we present two valuable contributions. READ MORE

  5. 24. A Case Study on How Institutional Pressures and Stakeholder Interaction Impacts Firms' Balancing of Profit and Sustainable Activities

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Klara Eriksson; Henna Lakhwani; [2023]
    Keywords : Institutional pressures; stakeholder interaction; sustainable development; corporate social responsibility; strategic stakeholder management;

    Abstract : Research questions: What effects can institutional pressures have on firms' sustainable activities? How can firms interact with their stakeholders to overcome the challenge of being sustainable and profitable?  Purpose: As sustainability is on the agenda for institutions worldwide, there is relevance in elevating the understanding of how institutional pressures impact firms' sustainable activities, and what mechanisms that firms can incorporate when developing CSR activities. Thus, we wish to contribute to the strategic benefits of stakeholder interaction to balance profitability and sustainability. READ MORE

  6. 25. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Sara Fregert; [2023]
    Keywords : Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

    Abstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE