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Showing result 1 - 5 of 8 essays matching the above criteria.

1. 1. The Impact of Gamification on User Engagement in a Secondhand E-commerce platform

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Yen Dinh; Maya Fogelberg; [2023]
   Keywords : Gamification; secondhand e-commerce; game elements;

   Abstract : Using game elements in a non-game context, called gamification, has grown popular recently and can be seen in education, health, and on e-commerce websites. In this thesis, the use of game elements, specifically badges is evaluated on a secondhand website. READ MORE

3. 2. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Athanasios Christopoulos; Puspita Hapsari Agoes; [2018]
   Keywords : ;

   Abstract : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. READ MORE

4. 3. Animated Gamification - the effects of video clips as rewards in a gamified CRM software for B2B sales

   University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

   Author : Timothy Jalgard; [2016]
   Keywords : gamification; gamification design; gamified workplace; gamified experiences; MDA framework; gamification at work; video clips; motivation; extrinsic motivation;

   Abstract : Gamification innebär att man använder element och tekniker från spel i annars icke-lekfulla miljöer för att öka användarnas engagemang. Arbetssättet har de senaste åren blivit allt mer förekommande i profesionella sammanhang som skolan och i arbetslivet. READ MORE

5. 4. The Adoption of Sales Innovations in Swedish B2B Companies

   University essay from Umeå universitet/Företagsekonomi

   Author : Adriele Pradi; Marc Noël de Wild; [2016]
   Keywords : Sales; Process Innovation; Technology Adoption; Sales Innovation;

   Abstract : Sales is an essential department for organizations, it connects the products and services with the customers. The literature highlights that sales has faced a number of changes in the past years, especially with the introduction of new technologies that aim to contribute in the sales process, making it more precise and efficient. READ MORE

6. 5. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emily Widen; Jane Macfarlane-Grieve; [2015]
   Keywords : Business and Economics;

   Abstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE