Essays about: "CRM-systems"

Showing result 26 - 30 of 31 essays containing the word CRM-systems.

1. 26. CRM system benefits : A case study of banking sector

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Adnan Murrawat; Foroozan Nasershariati; [2011]
   Keywords : ;

   Abstract : Seminar Date: 05-11-2011 Level: Master Thesis in Information Technology Management,   15ECTS Institution: School of Sustainable Development of Society and Technology, Malardalen University Authors: Adnan Murrawat Khan [amt1001]         Foroozan Nasershariati [fni10002]                                              Title: CRM system benefits, a case study of banking sector Supervisor: Dr Ole Liljefors Problem statement: Customer relationship management (CRM) systems have been adopted to have better relationships with customers by having detailed knowledge of their requirements through using different information technologies. Implementing CRM systems correctly can provide many of benefits both for the customers and to the business as well. READ MORE

3. 27. Analyzing the Employee Perception of CRM Systems in Two ICT Companies

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Suneeza Hamid; [2010]
   Keywords : ;

   Abstract : In today’s business environment companies are customer oriented rather than product or business oriented. Hence to build the good relations with their customers they need to keep their information in appropriate manner for the appropriate usage, to accomplish this task companies implement the Customer Relationship Management (CRM) information systems and the stored information is used for different business purposes in future. READ MORE

4. 28. Customer Relationship Management Strategy in Swedish Football Clubs

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Samuel Sölgén; Daniel Wiklund; [2009]
   Keywords : CRM; Customer Relationship Management; Fan Relationship Marketing; Implementation process; Football Clubs; Supporter Loyalty;

   Abstract : Aim of the Thesis: To investigate the practice of using a CRM strategy in football clubs by comparing earlier successful and unsuccessful CRM implementations by football clubs and study fan relationship theories in a large Swedish football club, thereby presenting guidelines on how to further develop a CRM strategy in a Swedish football club.   Methodology: A quantitative approach and a qualitative approach have been used, first collecting empirical data on supporter views through a questionnaire further strengthened by gathering empirical data through an interview. READ MORE

5. 29. Managing Customer Loyalty through Direct Marketing : A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Angelica Andersson; Petter Cederbrink; Magnus Lövsund; [2009]
   Keywords : Customer Loyalty; Direct Marketing; Relationship Marketing; CRM; Kundlojalitet; Direkt marknadsföring; Relationsmarknadsföring; CRM;

   Abstract : Background: LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. READ MORE

6. 30. Mobile Customer Relationship Management : A study of barriers and facilitators to mCRM adoption

   University essay from IHH, Informatik

   Author : Yohannes Belachew; Amanda Hoang; Joseph Kourieh; [2007]
   Keywords : mCRM; CRM; mobile technology; mobile CRM; customer relationship management;

   Abstract : Managing customer relations had become a necessity for companies who want to succeed in today’s customer oriented market. New systems are developed that allow firms to manage and govern their relationships to the customers. READ MORE