Essays about: "CRM-systems"

Showing result 11 - 15 of 31 essays containing the word CRM-systems.

1. 11. Is There Such A Thing As Too Much Intelligence? : A qualitative study exploring how Born Global e-commerce companies are working towards adopting Artificial Intelligence into their Customer Relationship Management Systems

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Bäckström; Hannah Larsson; [2018]
   Keywords : ;

   Abstract : The purpose of this thesis is to explore the drivers and barriers of adoption of technology such as AI and how it could facilitate an internationalization. The thesis also hopes to explore how Born Global e-commerce companies are working towards an adoption of AI into the companies CRM-system. READ MORE

3. 12. Critical Success Factors Influencing the Degree of Alignment Between a Business Process and a CRM System : A Case Study of an IT Company

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Charlotta Tegelberg; [2018]
   Keywords : CRM Systems; Customer Relationship Management Systems; Business process; sales process; alignment; CSF; Critical success factors; CRM-system; affärsprocess; kritiska framgångsfaktorer; matchningsgrad;

   Abstract : The need for information in real time and the technology development has become more fast and more efficient. Companies today need to be more responsive to their customers to stay on top. Also, companies’ business processes need effective support from information technology solutions. READ MORE

4. 13. Modelling Non-life Insurance Policyholder Price Sensitivity : A Statistical Analysis Performed with Logistic Regression

   University essay from KTH/Matematisk statistik

   Author : Patrik Hardin; Sam Tabari; [2017]
   Keywords : Mathematical Statistics; Regression Analysis; Logistic Regression; Generalized Linear Model; Insurance Pricing; Price Sensitivity; Data Analysis; Matematisk Statistik; Regression; Logistisk Regression; Försäkringsprissättning; Priskänslighet; Dataanalys;

   Abstract : This bachelor thesis within mathematical statistics studies the possibility of modelling the renewal probability for commercial non-life insurance policyholders. The project was carried out in collaboration with the non-life insurance company If P&C Insurance Ltd. at their headquarters in Stockholm, Sweden. READ MORE

5. 14. Knowing Your Customer - The Versatility of CRM in Modern Banking : A case study of niche banks in Sweden

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Fredrik Schmiterlöw; Hampus Renfors; Filip Åberg; [2017]
   Keywords : Customer Relationship Management; Loyalty; Multichannel; Omni channel; Banks; Customer Relations;

   Abstract : Niche banks emerged from deregulation of the financial market and from the increasing distrust of the established banking oligopoly in Sweden. From its establishment, niche banks narrowed their scope and targeted certain profitable segments of the banking market. READ MORE

6. 15. Transitioning​ to​ a new​ Customer​ Relationship​ Management​ ​System: Challenges​ and​ ​Recommendations

   University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

   Author : Per Hansson; Anton Persson; [2017]
   Keywords : CRM; Customer Relationship Management; Change Management; CRM Challenges; CRM Success Factors; CRM Needs; Change Management Objectives; Change Management Value; Customer Relationship Management Implementation; Customer Relationship Management Systems; CRM Efficiency; CRM Case Study;

   Abstract : Abstrakt (Svenska) - Vikten av att ha effektiv hantering av kundrelationer (CRM) inom företag väger mycket, för att på ett lyckat sätt öka förståelsen och samarbeten med kunder. Företag ändrar eller uppdaterar sina CRM system för att kunna öka arbetseffektiviteten. READ MORE