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Showing result 1 - 5 of 12 essays matching the above criteria.

  1. 1. The rise of store personnel : an exploratory study on how to utilize the grocery retail store personnel in the marketing of sustainable products toward consumers

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Bendik Borgström; Felix Knese; [2020]
    Keywords : Grocery retail store; store personnel; organizational identification; CSR ambassadorship; sustainable purchase behaviour; CSR training; organizational CSR communication; customers’ CSR knowledge;

    Abstract : Globalization has influenced the grocery retail industry and the most impactful changes are the preferences and habits of consumers. The increased consumption of consumers is one of the habits that have created a demand for sustainable products. The sustainable products can be marketed towards consumers by the frontline employees. READ MORE

  3. 2. All Bark and No Bite? A qualitative study of how changes in customer sustainability preferences affects the incorporation of CSR

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Hellgren; Lisa Elmér; [2019]
    Keywords : CSR; Sustainability; Customer preferences; Attitude-behavior gap; Food industry; Business and Economics;

    Abstract : During recent years, the topic of corporate social responsibility has received a lot of attention. Within the field of research, the responsibilities of corporations have been discussed for decades, but no common ground and definition of the concept is in place. READ MORE

  4. 3. G4 Guidelines Regarding Social Aspects. A study of listed companies at Nasdaq OMX Stockholm on social aspects

    University essay from Göteborgs universitet/Graduate School

    Author : Sushree Nayak; Christina Ntourou; [2015-07-06]
    Keywords : GRI guidelines; G3 G3.1; G4; Sustainability; CSR; Sustainability report; Social aspects; Indicators; Stakeholder; Legitimacy; Institutional; Early adopters; Materiality;

    Abstract : Background and Problem Discussion: For an entity to achieve a sustainable development, it is necessary in order to deliver simultaneously economic, social, and environmental benefits. Through sustainability reporting, the companies attempt to respond to stakeholders’ expectations, pressures and criticisms. READ MORE

  5. 4. Ansvarsfulla inköp och identitet : en fallstudie om CSR-arbetet på ICA Kvantum Gottsunda

    University essay from SLU/Dept. of Economics

    Author : Oskar Eriksson; Andreas Hedlund; [2015]
    Keywords : CSR; inköp; företagsidentitet; företagsimage;

    Abstract : Initiativ inom Corporate Social Responsibility (CSR) har varit ett debatterat ämne inom den företagsekonomiska forskningen under senare decennier. Hittills har ingen allmänt accepterad definition etablerats om vad CSR är och hur det kan tillämpas i strategisk mening inom organisationer och företag. READ MORE

  6. 5. NGO’s role in a public-private partnership : assessment of environmental educational efforts on short term

    University essay from SLU/Dept. of Economics

    Author : Wictoria Bondesson; [2014]
    Keywords : CSR; education; evaluation; food retail; ICA; KRAV; organic; promotion; PPP; shared value;

    Abstract : Business is changing and so are society’s expectations. Companies are expected to take responsibility for their trade and the context they are operating in, by looking at socially, economically and environmentally aspects. Many companies handle it by implementing corporate social responsibility (CSR) to their line of action. READ MORE