Essays about: "CSR credibility"

Showing result 1 - 5 of 22 essays containing the words CSR credibility.

  1. 1. GREEN SKEPTICISM : How green intentions can lead to brown choices

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Linnéa Lundin; [2021]
    Keywords : CSR; green advertising; green washing; scepticism; consumer behaviour;

    Abstract : Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. READ MORE

  2. 2. Credibility Communication of CSR Initiatives : A study on credible CSR communication within the gambling industry among millennials.

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Maxamed Duran Ali; Serhat Tekes; [2021]
    Keywords : CSR credibility; gambling industry; millennials;

    Abstract : Corporate social responsibility (CSR) has become an increasingly important aspect for companies to consider in a highly competitive business environment. Consequently, stakeholders have shown increased interest in how companies and suppliers relate to sustainable development and place ever higher demands on companies to actively engage in CSR initiatives. READ MORE

  3. 3. Corporate Climate Initiatives: An Inside-Out Approach to Stakeholder Engagement

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Matilda Hjelmqvist; [2021]
    Keywords : Corporate Social Responsibility CSR ; Employee Engagement; Environmental Communication; Stakeholder Management; Sustainable Development; Voluntary Climate Initiatives;

    Abstract : The aim of this case study was to explain how voluntary climate initiatives are communicated to employees, and the role of employee involvement as an antecedent for more strategic environmental sustainability work. More specifically, the project explored enabling factors for stakeholder involvement from a Corporate Social Responsibility (CSR) communication perspective. READ MORE

  4. 4. Black Friday, We're Not Buying It Anymore. A quantitative study about the effects on brand equity from participating or not participating in Black Friday, with CSR engagements acting as a moderator.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Viola Eidmén; Olivia Törner; [2021]
    Keywords : Black Friday; Price Promotion; CSR; Sustainability; Brand Equity;

    Abstract : Black Friday is the global promotion event that year by year outperforms itself in sales. However, there has been a recent increase in criticism and counter-movements against Black Friday, both from consumers and retailers. READ MORE

  5. 5. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry

    University essay from Göteborgs universitet/Graduate School

    Author : Emma Jansson; Udani Pettersson; [2020-07-02]
    Keywords : Sustainable Marketing Communication; Consumer Engagement; Event; Digital Media Channels;

    Abstract : Purpose This study aspires to add theoretical understanding of how sustainable marketing communication is applied in the event industry’s digital media channels. By assessing how events transform their organisational sustainability goals into messages in their digital media channels we aim to understand how different ways of communicating can engage consumers. READ MORE