Essays about: "Category Management"

Showing result 1 - 5 of 152 essays containing the words Category Management.

  1. 1. Knowledge Management in Global Consultancy Firms: A Case Study of CGI

    University essay from Göteborgs universitet/Graduate School

    Author : Sebastian Eidhall; Marc Bucher; [2019-08-08]
    Keywords : Knowledge Management in MNC Multinational Corporation ; Knowledge Management Systems; Knowledge Sharing; Consultancy Company;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. Implementation of Category Management in Procurement within Public Sectors - The Case of the City of Gothenburg

    University essay from Göteborgs universitet/Graduate School

    Author : Natalia Ugriumova; Mathias Skoglund; [2019-07-02]
    Keywords : Category Management; Implementation; Public Procurement; EU Procurement Directives;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  3. 3. A Guideline for Conducting Form Analysis of Branded Products : The Development of a Design Guideline Framework for Product-Producing Companies in a Brand Management Context

    University essay from Linköpings universitet/Maskinkonstruktion; Linköpings universitet/Maskinkonstruktion

    Author : Oskar Castillo Ellström; Tomas Andersson; [2019]
    Keywords : ;

    Abstract : This thesis presents the research and development of a framework for creating design guidelines, aimed towards product-producing companies as a part of a brand extension strategy. The thesis answers two research questions: RQ1: What strategies could be used to analyze visual form and product design as a part of a brand extension strategy for a product-producing company? RQ2: How can an existing visual brand identity be utilized during the product development process and redefined for new product categories? The thesis is divided into a literature review and a case application of the presented theories on a real-world product development process. READ MORE

  4. 4. DEVELOPING ORGANIZATIONAL DYNAMIC CAPABILITIES IN PROJECT-BASED INTEGRATED SOLUTION : A Study of Servitization in Chinese Water Treatment Industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Hong Xiang Shao; [2019]
    Keywords : Performance; Dynamic Capabilities; Micro-foundations; Mechanisms; Project-based integrated solution; Project Manager; Service Providers; Service Co-creators;

    Abstract : Manufacturing firms seeking to create and extend competitive advantage are striving to include more services into their offerings. Meanwhile, there are research gaps such as how frontline service providers influence organizational dynamic capabilities and how organizational dynamic capabilities can be developed in servitization need to be systematically studied and explicitly explained. READ MORE

  5. 5. Managers in the Employer Branding Process: How managers contribute to the employer branding value creation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Torben Weber; Denisa Fuchsová; [2019]
    Keywords : employer branding; Employer Branding Value Chain; management; employees; applicants; Social Sciences;

    Abstract : Employer branding is a topic that is becoming significantly more interesting among both scholars and practitioners. This study analysed a small part of this topic - the practical use of Employer Branding Value Chain. READ MORE