Essays about: "Cecilia Finell"

Found 3 essays containing the words Cecilia Finell.

1. 1. To Fly or Not Fly?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lovisa Gunnarsson; Cecilia Alexandra Thuy Finell; Davide La Rocca; [2019]
   Keywords : SAS; Carbon Offsetting; Climate Compensation; Greenwashing; Airline Industry; Corporate Reputation; Business and Economics;

   Abstract : .... READ MORE

3. 2. Remembering the Forgotten - Conceptualising brand loyalty among consumers of Generation X

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johannes Arendt; Cecilia Alexandra Thuy Finell; Emelie Nortén; [2019]
   Keywords : brand loyalty; generation cohort theory; generation x; customer perceived value; Business and Economics;

   Abstract : .... READ MORE

4. 3. Market Orientated Actions in Brand Oriented Organizations: Case studies from the Not-for-profit Sector

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emelie Nortén; Cecilia Finell; Paraskevi Devreli; [2018]
   Keywords : brand orientation; market orientation; not-for-profit organization; brand identity; Business and Economics;

   Abstract : Abstract Purpose: The purpose of this paper is to investigate the extent to which a strongly identity driven (brand oriented) organization in the not-for-profit sector can meet the expectations of the market’s wants and needs and still stay true to its identity. Methodology: Literature review, case studies Findings: The paper finds that brand oriented organizations that are fully aligned with their identity in their market oriented actions seem to be more successful. READ MORE