Essays about: "Celebrities"

Showing result 6 - 10 of 75 essays containing the word Celebrities.

  1. 6. When Reality Outweighs Ethics in Cancel Culture: A Theorisation, Modelling, and Empirical Exploration of Brand Cancellation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : María Isabel Viéitez Gómez; Martina Ferretti; [2022]
    Keywords : Cancel Culture; Brands; Consumer-brand Relationship; Social Media; Ethics; Reality Check.; Social Sciences;

    Abstract : The phenomenon of cancel culture is one we all witness and sometimes partake in, and it has recently become a hot topic in research. However, the literature on this phenomenon is still in its infancy. READ MORE

  3. 7. A non-governmental organization’s communication for social change: a qualitative case study of Kvinna till Kvinna

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Elsa Bergh Brorsson; [2022]
    Keywords : non-governmental organization NGO ; external communication; women’s rights; political challenges; communication for development and social change CDSC ; strategic communication;

    Abstract : This study investigates how the non-governmental women’s rights organization Kvinna till Kvinna structures their external communication to raise public awareness in Sweden of issues important for social change; and in what way strategic communication is used in this process in order to cope with contemporary challenges. A qualitative research approach is applied to create an in-depth understanding of this. READ MORE

  4. 8. Self-Perceived Deviancy, children’s Negotiation of Body and Sexuality in Contemporary Counselling

    University essay from Lunds universitet/Socialantropologi; Lunds universitet/Sociologiska institutionen

    Author : Thania Persson; [2022]
    Keywords : Kamratposten; Children’s sexual development; Body; Sexuality in media; Gender; Deviance; Cultural Criminology; Social anthropology; Social Sciences;

    Abstract : In this thesis I investigate children’s negotiation of deviancy and normality in relations to body and sexuality through analysing children’s magazine Kamratposten (KP, Pal Paper). Also, how children’s letters to the editor are being responded to by the magazine’s engaged counsellors of the section Kropp & Knopp (Body & Bud). READ MORE

  5. 9. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : My Bui; Anh Tran; [2022]
    Keywords : purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

    Abstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE

  6. 10. What would you do? : A qualitative study which explores how a customer’s brand loyalty will be affected, as their favourite celebrity begins to endorse a competitive brand.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Qirong Huang; Alexander Klar; Yusuke Hashimoto; [2022]
    Keywords : ;

    Abstract : The purpose of this study was to explore how a consumer's brand loyalty will be affected by a celebrity he/she adores, as the celebrity begins to cooperate with a competitive brand. The methods of this research have been done through qualitative research, and the interviews were conducted in a semi-structured way. READ MORE