Essays about: "Celebrities"
Showing result 16 - 20 of 75 essays containing the word Celebrities.
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16. I will find you... But will I influence you? : A quantitative study on influencer endorsements impact on brand loyalty
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Brand loyalty is an essential asset for brands as it helps brands to build a strong brand. Therefore, brands invest a significant amount of money in their marketing efforts and strategies to create and maintain brand loyalty in an ever-competitive market. READ MORE
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17. Fake Existence, Real Influence? : Computer Generated Imagery (CGI) Influencers' Impact on Consumers' Purchase Intentions
University essay from Umeå universitet/FöretagsekonomiAbstract : In the light of the digitalization and the emergence of social media, the concept of influencer marketing has increased significantly in importance on a global scale and is now considered one of the most effective, powerful and cost-effective marketing tools for businesses in today’s society. Nevertheless, despite the effectiveness of influencer marketing, the growing worldwide marketing trend of Computer Generated Imagery (CGI) influencers, also described as human-like influencers, is currently revolutionizing today’s influencer marketing and is expected to become the new way of marketing from a future perspective. READ MORE
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18. The impact of online reviews and influencers on customers' purchasing intention
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik; Mälardalens universitetAbstract : Date: (2022-06-01) Level: Master thesis in Business Administration, 15 cr. Institution: School of Business, Society and Engineering, Mälardalen University. Authors: Mohammad Battha, (1993-06-10) Fadi Zina (1989-01-04) Title: The impact of online reviews and influencers on customers' purchasing intention. READ MORE
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19. She Changes News Media : Gender representation & portrayal in news coverage of COP26 leadership team
University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskapAbstract : The underrepresentation and the stereotypical portrayal of women in the news media is an enduring matter. This thesis examines the gender representation and portrayal in news coverage of the underrepresentation of women at the United Nations’ 26th Conference of Parties (COP26). READ MORE
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20. "ARE YOU A BOY OR A GIRL?" Nonbinary character design in gaming.
University essay from Högskolan i Skövde/Institutionen för informationsteknologiAbstract : Nonbinary game characters are often designed based on harmful stereotypes such asfollowing a strict androgynous aesthetic or as not being human. This thesis studies both howthese stereotypes are perceived by the represented gaming audience, and also if analternative method can be successful in nonbinary character design. READ MORE