Essays about: "China companies market research"

Showing result 21 - 25 of 150 essays containing the words China companies market research.

1. 21. Research on Credit Risk Measurement of China’s Listed Companies with KMV Model

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Tong Liu; Xiuyi Chen; [2020]
   Keywords : Credit risk measurement model; KMV model; Z-Score model; ST companies; ROC curve.; Business and Economics;

   Abstract : This thesis takes 200 Chinese listed companies as examples within ten years from 2009 to 2018, of which 100 are ST companies and the other 100 are non-ST companies. ST company is a company that has financial problems and was then implemented with special treatment by the China Securities Regulatory Commission. READ MORE

3. 22. Analysis of Chinese millennial consumers' preference for online advertising channel in China

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Liwen Zhang; Jinjing Song; Xinyu Li; [2020]
   Keywords : Online advertising channel; preference; preference difference; Chinese millennial; Taobao user;

   Abstract : An increasing number of foreign companies want to enter the Chinese market. Online advertising is one of the indispensable means of the company's operation and marketing, and foreign companies poorly understood the online advertising channels in China. READ MORE

4. 23. How does social media marketing affect mobile game companies’ brand equity in China?

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Lingyu Ye; Mingze Gao; [2020]
   Keywords : Social media marketing; Brand equity; Mobile gaming; Chinese consumer market;

   Abstract : Background: The widespread use of social media has offered brands a great opportunity to engage with their customers and promote sales. In China’s mobile gaming market, the huge user base of social media marketing provides companies with an excellent opportunity to develop their brand image and cultivate further awareness. READ MORE

5. 24. Influence of Guanxi and Trust on Business to Business relationships in the Chinese market

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : YIGE LIU; SIRIOUS NTERAI; [2019]
   Keywords : Guanxi; Trust; Interpersonal Trust; Organizational Trust; Mianzi; Renqing; Ganqing; B2B Relationships;

   Abstract : Aim: To understand the influence of guanxi and trust on business to business relationships in the Chinese market. Method: This study was conducted based on an inductive qualitative research method with the use of primary and secondary data. READ MORE

6. 25. "We face neither East nor West; We face forward" : A study about policy implementation to receive Chinese Foreign Direct Investments in Ghana

   University essay from Högskolan Väst/Avd för juridik, ekonomi, statistik och politik

   Author : Ida Hansson; Emma Osbakk Malmström; [2019]
   Keywords : Foreign Direct Investment FDI ; Liberal International Political Economy IPE ; Rational Actor Model RAM ; Ghana; China;

   Abstract : This Bachelor thesis focuses on examining the Ghanaian state's policies regarding inward Foreign Direct Investments and furthermore the policy implementation to attract and receive FDI, the question asked is What policy choices have been implemented by Ghana to attract Chinese FDI? This thesis employs a single case study design with a qualitative approach as it seeks to draw upon Liberal IPE and RAM to understand the policy choices in attracting FDI, more specifically how Ghana has shaped their policies. When conducting the analysis, the thesis assembles documents, both primary and secondary data to be able to answer the research question. READ MORE