Essays about: "China companies market research"

Showing result 16 - 20 of 150 essays containing the words China companies market research.

  1. 16. Capturing Value When Implementing APM 4.0 : Within the Swedish Automotive Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : ARAN ANWAR; ARAVINTHAN KANANATHAN; [2020]
    Keywords : Swedish Manufacturer; Automotive Industry; OEM; automotive; Industry 4.0; Artificial Intelligence; Asset Performance Management; Implementation; APM 4.0; Fordons Industrin; Industri 4.0; Implementering; Artificiell Intelligens; APM 4.0; Förvaltning av Tillgångar; OEM;

    Abstract : The automotive industry is in a period of significant change with different emerging technologies trying to impact the industry. It is in a time where the fourth industrial revolution, Industry 4.0, opens up opportunities for OEMs to improve their products and services with the help of transitioning towards Asset Performance Management (APM 4. READ MORE

  3. 17. The internationalization of sports clubs - A qualitative study of internationalization in the sports industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Kiara Dettmer; [2020]
    Keywords : Sports Teams Internationalization; Internationalization; Influential Factors; Sport; Brand Management; Relationship Management; Internationalization Models;

    Abstract : Globalization has opened up new markets. Companies have now endless opportunities to expand their business reachwith sportsclubs being no exception. Internationalization in sports has its beginnings with foreign players joining a team and changed in 1995 with the Bosman ruling. READ MORE

  4. 18. The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Lyu Wenxi; Gong Yi; [2020]
    Keywords : Chinese female consumer behavior; Luxury goods; Attitudes; Subjective norms; Perceived behavioral behavior; ‘face’; ‘guanxi’;

    Abstract : China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. READ MORE

  5. 19. Big Data and AI in Customer Support : A study of Big Data and AI in customer service with a focus on value-creating factors from the employee perspective

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Aida Licina; [2020]
    Keywords : Big Data; Big Data Analytics; Big Data Value; Customer Service; Value Creation; Artificial Intelligence; Customer relationship management; Competitive advantage Acknowledgements;

    Abstract : The advance of the Internet has resulted in an immensely interconnected world, which produces a tremendous amount of data. It has come to change our daily lives and behaviours tremendously. The trend is especially seen in the field of e-commerce where the customers have started to require more and more from the product and service providers. READ MORE

  6. 20. Guanxi, Networking and Ownership Registrations. : a case study of entrepreneurs networking activities in the service sector in Shanghai, China’s most Western Market

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Katarina Möllerström; [2020]
    Keywords : Entrepreneur; China; guanxi; networking; ownership registration; service sector; Guanxi Network Ownership Model;

    Abstract : China has blossomed from going from one of the poorest economies to a financial leader. The private consumption in China has grown 8,3% annually the last two decades. The dining out expenditures have grown 10,2%, and is an exciting market for foreign entrepreneurs to establish themselves in. READ MORE