Essays about: "Conscious Fashion Consumption"

Showing result 11 - 15 of 18 essays containing the words Conscious Fashion Consumption.

  1. 11. The Dark Side of Fast Fashion - : In Search of Consumers’ Rationale Behind the Continued Consumption of Fast Fashion

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Tobias Zellweger; [2017]
    Keywords : Fast Fashion; H M; Ethical Consumption; Greenwashing; Green Trend; Consumer Deception;

    Abstract : This study investigates the underlying rationale of environmentally and socially conscious young Swedish consumers for their continued consumption of fast fashion. Furthermore this study assesses influential factors that shape young Swedish consumers’ attitudes and beliefs towards fast fashion. READ MORE

  3. 12. DEFining sustainability, : a consumer versus company view in the Swedish apparel industry

    University essay from Akademin för textil, teknik och ekonomi

    Author : Marie Fredriksson; Minna Ytterfors; [2015]
    Keywords : Sustainability; Apparel; Definitions of sustainability;

    Abstract : There is not just one official definition of sustainability, but instead over three hundred. Previous studies together show tendencies towards a possible gap in the consumer versus company definitions of sustainability in apparel. A gap in how sustainability is defined. READ MORE

  4. 13. Slow Fashion and how it is beeing communicated-the role of storytelling in engaging consumers in slow fashion

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : JENNY ERIKSSON; NATALIE KARLSSON; [2014]
    Keywords : Ideology; Slow Fashion; Communication; Storytelling; Engagement; Meaning; Conscious Fashion Consumption;

    Abstract : Background: The fashion industry today is one of constant and unceasing change. It is a segment of materialism, characterised by fast-paced and outsourced production, cost pressed profit structures, and never ending designs and trends. READ MORE

  5. 14. Wettodry Initiative : Leading the Way to a Sustainable Fashion Supply Chain through E-Mass Customization

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Helene Bergmann; [2012]
    Keywords : e-mass customization; supply chain management; sustainability; digital textile printing;

    Abstract : For this thesis, the concept of e-mass customization, supported through e-commerceand away from mass production is considered as an alternative and sustainable strategyfor fashion and textile companies of western markets. Since the need for selfactualization and individualization increases among western societies, in addition tosustainably conscious consumption patterns, mass customization is one strategicsolution to face current market trends. READ MORE

  6. 15. Labelling Sustainability

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Frida Johansson; Stella Brandting; [2012]
    Keywords : fast fashion; sustainability; eco-labels; consumer behaviour; CSM; consumption;

    Abstract : The concept of sustainability has become apparent in the fast fashion business. In recent years many companies have started to label the more sustainable garments in order to make it easier for the consumer to make conscious decisions while shopping. READ MORE