Essays about: "Consumer Satisfaction"

Showing result 31 - 35 of 163 essays containing the words Consumer Satisfaction.

  1. 31. The effect of e-service quality on customer's e-satisfaction in online apparel stores : Within the Swedish context

    University essay from Jönköping University

    Author : Linnea Olofsson; Linn Andersson Karlström; [2022]
    Keywords : E-service quality; E-S-QUAL; Apparel; E-satisfaction; Online shopping; E-commerce;

    Abstract : In recent years, e-commerce has become an essential part of the global retail framework. The retail industry has undergone an essential conversion due to the rise of the Internet and the ongoing development of digitalization. READ MORE

  3. 32. Permission-based Email Marketing for Customer Engagement : A qualitative study on how email marketing and relational factors influence consumers' non-purchase behaviors

    University essay from Umeå universitet/Företagsekonomi

    Author : Anna Mannelqvist; Isak Mårtensson; [2022]
    Keywords : Relationship Marketing; Online Relationship Marketing; Email Marketing; Permission-based Email Marketing; Personalized Email Marketing; Customer Engagement; Non-Purchase Behaviors;

    Abstract : Email marketing is not a new concept within marketing, it has been used by companies as a cost-effective way to incentives purchases for decades. However, during the past few years, there was a shift in the way email can be used. READ MORE

  4. 33. Consumer Value Perception of Smartphones : A Comparative Study of Swedish and Japanese Millennials

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Eric Adam George Akiba; Robin Jonsson; [2022]
    Keywords : Consumer value perception; Smartphone value perception; Comparative study of Japanese and Swedish Millennials; Value perception categories.;

    Abstract : Background: With the emergence of smartphones being a novel and increasingly relevant occurrence, and both the Swedish and Japanese markets being highly prominent in smartphone usage and technological adoption, there exists an avenue of research that compares these two markets. This research examines the consumer value perception of smartphones in millennials, the first digital natives, comparatively between the two markets. READ MORE

  5. 34. Impulse Purchase: Factors Antecedents and Post-purchase Satisfaction. : A Qualitative Study of Generation X and Generation Y.

    University essay from Umeå universitet/Företagsekonomi

    Author : Amélia Quicanga; Louis Ogbere; [2022]
    Keywords : Impulsive Buying; Consumer Behavior; Generation X; Generation Y; Post-Purchase Satisfaction;

    Abstract : The study of impulsive purchase is a facet of consumer behavior that has intrigued the interest of academics for decades. The research primarily focuses on the variables that influence this behavior, indicating the impact of various antecedents. READ MORE

  6. 35. The numbers game: How prices and likes in advertisements affect consumers' self-esteem and life satisfaction

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Gabriel Jonsson; Felix Magnusson; [2022]
    Keywords : Likes; Money; Life satisfaction; Self-esteem; Advertisements;

    Abstract : Previous academic literature has gone to great lengths in order to research how advertising has an emotional effect on consumers in general and on consumers self-esteem and life satisfaction in particular. But until today, there is a lack of scientific proof regarding how the numerical communication in these advertisements affect these two emotions. READ MORE