Essays about: "Consumer Satisfaction"

Showing result 36 - 40 of 163 essays containing the words Consumer Satisfaction.

1. 36. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Zhiyu Chen; Jiabao Guo; [2022]
   Keywords : Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

   Abstract : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. READ MORE

3. 37. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Axel Wedebrand; Charlotta Ödling; [2021]
   Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

   Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE

4. 38. Beyond the Choice - A quantitative study on the ultimate impact of default delivery options on customer choice satisfaction

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ebba Österlund; Sara Hedman; [2021]
   Keywords : Consumer behavior; Last-mile delivery; Nudging; Default option; Choice satisfaction;

   Abstract : The dramatic rise of e-commerce has put pressure on online retailers to reduce the CO2 emissions of their increasing last-mile deliveries. One strategy retailers might apply in this context is the use of green defaults to push the customer's choice of delivery mode in a more sustainable direction. READ MORE

5. 39. Never Good Enough - Why It Is Worth It to Normalize Normal Bodies : A Quantitative Analysis of the Impacts of Body Image Satisfaction on the Reaction Towards Body Positivity and Thinspiration Commercials

   University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Madlen Falk; [2021]
   Keywords : Body Image Satisfaction; Body Positivity; Body Neutrality; Self-Esteem Advertising; Attitude; Quantitative Survey; Representative Panel; Women; Germany;

   Abstract : Background: There is a ubiquitous societal trend to define one’s self-worth based on externalities such as looks. The visibility of idealised and homogenous, mainly white, ‘perfect’ bodies in mass media contributes to the surge in body dissatisfaction of individuals, especially young women. READ MORE

6. 40. Children Farmworkers' Perspectives in the United States. : A critical analysis of views and perspectives of children's farmworkers in the United States

   University essay from Linköpings universitet/Institutionen för tema

   Author : Janet Skrzypek; [2021]
   Keywords : Child labor; children farmworkers; child and adult s perspectives; agency; schooling; invisible child consumption; autonomy; social actors.; Travail de l enfant agricole; la perspective de l enfant et la perspective de l adult; autonomie; education; acteur social; l enfant consomateur.; Trabajo infantil; ninos trabajadores agricolas; perspectivas del nino y del adulto; autonomia; educacion; social actors; ninos consumidores.;

   Abstract : Abstract The present thesis investigated children farmworkers' perspectives on having a job and balancing work and school. It also investigated parents' perspectives about their children's jobs and how they handle work and school. READ MORE