Essays about: "Value perception categories."
Showing result 1 - 5 of 20 essays containing the words Value perception categories..
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1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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2. Small hauliers' perception of battery electric vehicles : An investigation of opportunities, barriers and potential ownership models
University essay from Linköpings universitet/Logistik- och kvalitetsutvecklingAbstract : Today, one third of Sweden’s total greenhouse gas emissions come from domestic transport. To reduce these emissions, the Swedish government has set emission targets. To meet these and to avoid the global impacts of climate changes, the need for new technologies and new fuels to replace fossil fuels has become evident. READ MORE
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3. Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of the research is to contribute to existing research and theory by providing insights into how Gen Z consumers perceive inauthentic brand heritage in fashion branding. It also aims to understand how these perceptions differ between fast fashion and luxury fashion and how they contribute to consumer attitudes towards brands. READ MORE
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4. (Re)framing Daylight: A theoretical transformation of daylight approaches in adaptive reuse architecture
University essay from KTH/LjusdesignAbstract : Adaptive reuse architecture is a multi-layered concept that tackles history, materials, memories, and structural concerns since it handles reusing an existing building and adapting a new function. Highlighting and preserving the characteristics of the old structure or revealing its muddied elements are important considerations for this architecture through its different categories of adaptive reuse methods. READ MORE
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5. Perception accuracy and user acceptance of legend designs for opacity data mapping in GIS
University essay from Lunds universitet/Institutionen för naturgeografi och ekosystemvetenskapAbstract : In a GIS system, the need to encode geospatial data without standardized cartographic representations, such as population data, weather information, etc., on top of a map is common. This can be done with a layer on top of a base map, with the effect that the base map is partially or fully hidden. READ MORE
