Essays about: "Consumer choice"

Showing result 1 - 5 of 162 essays containing the words Consumer choice.

  1. 1. Collaborative consumption for a sustainable future: What gets consumers on-board? : An investigation of the consumers' willingness to adopt PSS and its determinants

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Wessman; [2019]
    Keywords : Circular Business Models; CBM; Product Service System; PSS; Willingness to Adopt; Sustainability; Consumer Behavior; Environmental Awareness; Economics;

    Abstract : The Circular Business Model (CBM) is one way to achieve a more sustainable future. Its goal is to reduce the use of natural resources which are becoming more scarce on our planet. The aim of the study is to investigate the consumer behavior and the determinants of the willingness to adopt Product Service System (PSS), one of the models of CBM. READ MORE

  2. 2. Co-creating Your Own Luck - A Quantitative Study of Non-participating Consumers' Responses to Communicated Consumer Co-creation in New Product Development

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Jennie Padron Benitez; Sara Sahlquist; [2019]
    Keywords : consumer co-creation; new product development; customer-based brand equity; non-participating consumer responses; virtual customer integration;

    Abstract : Consumers are deemed to be the most important external source used in innovation processes. Recently, the interest in consumer involvement in new product development has increased, both in practice and within research. READ MORE

  3. 3. FOOD CONSUMPTION AND THE ROLE OF GUILT IN THE PRE PURCHASE SITUATION - A QUALITATIVE STUDY WITH AN ECOLOGICAL FOOD APPROACH

    University essay from Göteborgs universitet/Graduate School

    Author : Malin Persson Mörk; [2018-07-03]
    Keywords : ecological food consumption; emotions; guilt; anticipated emotions; anticipated guilt;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Consumer behavior analysis through nudging : A study on nudging of single-used hospital garments in healthcare sector of Region Östergötland

    University essay from Linköpings universitet/Tema Miljöförändring

    Author : Valentina Mikhaylevskaya; [2018]
    Keywords : choice architecture; healthcare sector of Region Östergötland; libertarian paternalism; medical staff; nudging; single -used garments; reusable garments;

    Abstract : Region Östergötland has encountered issue in ecological and economical overconsumption of single-used garments in healthcare sector among medical staff in Universitetssjukhuset Linköping. Proper approaches to reach solutions towards decrease of usage of single-used garments were targeted to be implemented for employees of healthcare sector. READ MORE

  5. 5. Creating a customer-oriented distribution offer in the business-to-business market

    University essay from Lunds universitet/Produktionsekonomi

    Author : Caroline Granfors Wellemets; Mikaela Sturén; [2018]
    Keywords : Business-to-business; Customer-oriented; Delivery chain; Delivery service; Delivery service elements; Distribution channel; Mature industry; Technology and Engineering;

    Abstract : Problem description: Mature industrial enterprises stand before the challenge of developing strategies and competitive advantage through their logistics services. The business development within logistics and distribution services is fast and rapidly changing as the customer experience is becoming increasingly important and the additional services are becoming an integrated part of the product offering. READ MORE