Essays about: "Consumer choice"

Showing result 1 - 5 of 173 essays containing the words Consumer choice.

  1. 1. Capturing Supplier Innovation - Single Case Study of how Kongsberg Automotive can Facilitate Supplier Innovations

    University essay from Göteborgs universitet/Graduate School

    Author : Rasmus Tyft; [2019-07-09]
    Keywords : Innovation; Supplier Innovation; New product development; Early Supplier Involvement;

    Abstract : MSc In Innovation and Industrial Management & MiM in Innovation and Entrepreneurship.... READ MORE

  2. 2. Data-drivenness: (big) data and data-driven enterprises - A multiple case study on B2B companies within the telecommunication sector

    University essay from Göteborgs universitet/Graduate School

    Author : Giulia Di Mascio; [2019-07-08]
    Keywords : digitalization; big data; big data analytics; data-drivenness; data-driven enterprise; datadriven company; organizational change;

    Abstract : In the digitalization era where increasingly larger amount of data is created every day, companies have a great opportunity at their disposal: data-drivenness. It essentially implies that enterprises can exploit big data through Big Data Analytics (BDA) in order to gather relevant insights for their decisions. READ MORE

  3. 3. Collaborative consumption for a sustainable future: What gets consumers on-board? : An investigation of the consumers' willingness to adopt PSS and its determinants

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Wessman; [2019]
    Keywords : Circular Business Models; CBM; Product Service System; PSS; Willingness to Adopt; Sustainability; Consumer Behavior; Environmental Awareness; Economics;

    Abstract : The Circular Business Model (CBM) is one way to achieve a more sustainable future. Its goal is to reduce the use of natural resources which are becoming more scarce on our planet. The aim of the study is to investigate the consumer behavior and the determinants of the willingness to adopt Product Service System (PSS), one of the models of CBM. READ MORE

  4. 4. Understanding Certification Marks : A qualitative study on the influence of semiotics on consumers information processing of grocery certification marks

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Marlene Schollweck; Alena Heidelberger; [2019]
    Keywords : information processing; certification marks; semiotics; color; symbol; icon; index understanding;

    Abstract : Background: In the food market, certification marks are considered to give guidance and orientation. This specific market is constantly growing in its product range, which causes a choice overload for the consumer. At the same time, anincreasing differentiation of customer’s needs and demands exists. READ MORE

  5. 5. Mitigation of aokusami (beany flavour) in a novel faba bean yoghurt

    University essay from SLU/Department of Molecular Sciences

    Author : Assar Sundholm; [2019]
    Keywords : aokusami; beany flavour; faba bean; ; faba bean yoghurt; lipid-modifying enzymes; ; Vicia faba var. minor;

    Abstract : Substituting dairy products for plant-based alternatives is a more sustainable choice. Plant-based alternatives are also a viable option for those who cannot or choose not to con-sume dairy-based products. Consumer trends point towards an increased consumption of plant-based alternatives over conventional dairy products. READ MORE