Essays about: "Consumers"
Showing result 31 - 35 of 4300 essays containing the word Consumers.
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31. Mind The Gap Between Your Intelligence And Choice Architecture
University essay from Göteborgs universitet/Graduate SchoolAbstract : Digital footprints of online behaviour are now possible to gather through the use of cookies. As a result, consumer activities once considered private are now monitored and used by online businesses and marketers, providing them with information about who we are, what we think, and what we like. READ MORE
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32. Time is Tik(Tok)ing: An Insight on Contemporary Media Consumer Behavior - An exploratory study on user-generated content’s potential impact on contemporary media consumption
University essay from Göteborgs universitet/Graduate SchoolAbstract : The drastic entrance and growth of TikTok during the last years have introduced new ways of consuming entertainment which has been adopted by individuals globally. Due to its novelty this type of media consumption is a rather understudies subject, which is why this study will explore new tendencies and behaviors occurring among consumers to provide inspiration for further research. READ MORE
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33. Institutional Logic Multiplicity Behind the Hiring Processes - In-depth study of a Swedish online platform
University essay from Göteborgs universitet/Graduate SchoolAbstract : Recent times have witnessed a nascent, highly dynamic and volatile economy that is transforming and determining the way modern businesses and transactions operate with the intervention of digital economic activity and online platforms, shaping the world around us. As a third-party intermediary between producers (sellers) and consumers (buyers), platform organizations that create value with trust control mechanisms make traditional organizational structures a thing of the past. READ MORE
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34. Social media and reference points: How people are affected by watching high economic status
University essay from Göteborgs universitet/Graduate SchoolAbstract : This paper presents an experimental survey study investigating the potential effects of social media usage on economic perceptions and life satisfaction by influencing reference points. The prediction is that watching people with high economic status on social media raises reference points, resulting in increased preferences for consumption and salary. READ MORE
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35. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE
