Essays about: "Corporate Social Irresponsibility CSI"

Found 4 essays containing the words Corporate Social Irresponsibility CSI.

  1. 1. How does CSI influence consumer buying behaviour? The mediating role of corporate image and the moderating role of consumers’ demographic factors.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : XU YUNSHU; YAO KAIYU; [2022]
    Keywords : Corporate social irresponsibility; corporate image; consumer buying behaviour;

    Abstract : Given the increasingly complex nature of contemporary companies, the risk of corporate social irresponsibility (CSI) behaviours is increasing; it is important for organisations to prevent incidences of CSI to maintain competitive advantage. This study investigates the impact of CSI behaviour on both corporate image and consumer buying behaviour. READ MORE

  3. 2. Cause-Related Marketing in the Face of Environmental CSI: Who Donates - Firm or Customer? A quantitative study of CRM-initiatives within the transportation sector.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Fredrika Wiktorin; Philip Locklund; [2020]
    Keywords : Cause-Related Marketing; Corporate Social Irresponsibility; Carbon Offsetting; Hedonic Product Category; Utilitarian Product Category;

    Abstract : Cause-related marketing (CRM), where money is donated to a cause in connection with a purchase, has become a popular marketing strategy to increase funding for a good cause while improving customer relationships. As many firms act within corporate social irresponsible (CSI) industries, an ambiguity regarding how to engage in CRM is present. READ MORE

  4. 3. Corporate Social Irresponsibility (CSI): Everything you say, or not say, can be held against you

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Veronica Jonsson; Josefine Stéen; [2016]
    Keywords : Corporate Social Responsibility; Corporate Social Irresponsibility; Corporate Communication; Stakeholder Pressure; Stakeholder Skepticism; Walking-the-talk;

    Abstract : Corporate social irresponsibility (CSI), as an opposite of corporate social responsibility (CSR), refers to corporation’s failure to act responsibly. To address the actions connected to CSR and CSI, corporations need to overcome the challenges of communicating to their stakeholders and to be transparent. READ MORE

  5. 4. The Effect of Corporations’ Irresponsible Actions on Young Consumers’ Purchasing Behavior in the FMCG Apparel Industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Linda Söderholm; Jenny Olofsson; [2014]
    Keywords : Corporate Social Irresponsibility CSI ; Consumer Attitude; Consumer Behavior; Intended Behavior; Purchasing Behavior; Fast Moving Consumer Goods FMCG ; Apparel Industry; Young Adults; Environmental Issues; Unethical Behavior; Corporate Social Responsibility CSR ;

    Abstract : Background and Problem: CSI is a topic with a limited amount of research despite it being a very relevant issue and that its counter pole CSR is one of today’s most popular subjects to study. In both areas there is a gap in the literature regarding the apparel industry where there CSI can be evident in many different aspects, especially in the production process. READ MORE