Essays about: "Corporate Social Responsibility questionnaires"
Showing result 1 - 5 of 14 essays containing the words Corporate Social Responsibility questionnaires.
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1. How does CSI influence consumer buying behaviour? The mediating role of corporate image and the moderating role of consumers’ demographic factors.
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Given the increasingly complex nature of contemporary companies, the risk of corporate social irresponsibility (CSI) behaviours is increasing; it is important for organisations to prevent incidences of CSI to maintain competitive advantage. This study investigates the impact of CSI behaviour on both corporate image and consumer buying behaviour. READ MORE
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2. Inclusive tourism for people with a mobility disability in Zimbabwe
University essay from Umeå universitet/Institutionen för geografiAbstract : In this 21st Century, the global increasing population of disabled people has led to the demand for the inclusion of the mobility disability in various sectors of life, among them, the tourism sector. imminent. The demand by the tourists with mobility disability to access tourism facilities triggered the need to carry out this research. READ MORE
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3. The impact of CSR on brand equity: the moderating role of consumer involvement in CSR
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : While pursuing profits, modern firms begin to undertake corporate social responsibility (CSR). Different ways for firms to implement CSR have diverse impacts on consumer-based brand equity that reflects the meaning of the brand in consumers’ minds and is of considerable significance to corporate marketing strategy. READ MORE
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4. CSR determinants of consumers' purchase of organic food : A cross-cultural comparison between China and Sweden
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this thesis is to describe the determinants of corporate social responsibility (CSR) that are: community support, diversity, employee support, environment, overseas operations, and product, on consumers’attitude towards purchasing of Organic food brands with Individualism as a moderator. It obtains a quantitative method by the deductive approach. READ MORE
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5. Doing Well by Avoiding Bad : consumers' Perceptions of CSR and the Effect on Consumer-Based Brand Equity
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : Problem Formulation: The clothing industry is characterised by fierce competition and booming growth. Since the start of the century, clothing consumption has increased tremendously. While consumers are demanding more clothes at cheaper prices, interest for sustainable sourced clothes is also on the rise, especially amongst the younger population. READ MORE
