Essays about: "Country-of-origin effects"

Showing result 6 - 10 of 35 essays containing the words Country-of-origin effects.

1. 6. The Influence of Country-of-Origin (COO)Effects in Startups from Emerging Economiesin their Internationalization Process : A case study of Brazil's market and startups

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : João Pedro Pestana Neto; [2020]
   Keywords : COO; Emerging Economies; Born Globals; Consumers; Internationalization.;

   Abstract : The Country-of-Origin (COO) is an important factor to be considered for startup firms in their international expansion and development. This exploratory study focuses on the influence and impacts of the COO on Born Global startups from emerging economies in their internationalization process. READ MORE

3. 7. Born Global Firms in The Furniture Industry - A Multiple Case Study of Scandinavian Furniture brands within the Premium Segment

   University essay from Göteborgs universitet/Graduate School

   Author : Fredrik Larsen; [2019-10-17]
   Keywords : Born global; Prior experience; External networks; Country of origin effects; Entry mode;

   Abstract : Several drivers have contributed to a world that is now more globalized in terms of trade where firms increasingly early in their life cycle, are either incentivized, or forced to engage in foreign markets. Communication, and technological advancements are two aspects that have benefitted the ability of smaller firms to compete with large firms on international markets. READ MORE

4. 8. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Simon Andersson; Gustaf Persson; [2019]
   Keywords : Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

   Abstract : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. READ MORE

5. 9. Country of Origin within the consumers' decision-making process

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Benedikt Schneller; Jake James Swanson; [2018]
   Keywords : country of origin; decision-making process; high involvement products; information cues; perception.;

   Abstract : Background Country of origin (COO) has developed over the years and so has the definition, from the manufacturing COO and has now developed more into the COO of the brand. This development has led to a gap in research surrounding COO effects in combination with the decision-making process. READ MORE

6. 10. Country-of-origin effects in the entrepreneurial context An empirical evaluation of consumers’ perceptions of product quality and purchase intentions with regard to new ventures’ liabilities of newness.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Philipp Heinze; Jannik Heitmüller; [2018]
   Keywords : Country of origin; Country of ownership; Country of parts; Country of assembly; Quality perception; Purchase Intention; Liabilities of Newness; Entrepreneurship; Experiment; Business and Economics;

   Abstract : The purpose of this study is to explore whether communicating the liabilities of newness can justify young ventures’ offshoring decisions to such an extent that it moderates country-of-origin (COO) effects. We adjust the established concept of COO effects to the entrepreneurial context and therefore include the country of ownership (CO) instead of the country of design (CD) next to the commonly used variables country of parts (CP) and country of assembly (CA). READ MORE