Essays about: "Country-of-origin effects"

Showing result 21 - 25 of 35 essays containing the words Country-of-origin effects.

  1. 21. INTERPRETING COUNTRY-OF-ORIGIN EFFECTS IN HIGH- AND LOW-CONTEXT CULTURE SOCIETIES

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : David Elvin; Garniasih Garnijanto; [2013]
    Keywords : Country-of-origin; culture; brand; international marketing; high-context culture; low-context culture; Business and Economics;

    Abstract : Purpose: To explore and describe how country-of-origin has its effect towards both high- and low-context culture societies. Theoretical perspectives: Country-of-origin effect, cultural context, international marketing. READ MORE

  3. 22. The Influence of Liability of Foreignness on SMEs’ Strategies in China

    University essay from Institutionen för marknadsföring (MF)

    Author : Christian Ferini; Tim Knittel; [2013]
    Keywords : SMEs; liability of foreignness; strategy; China; country of origin effects; glocalization;

    Abstract : .... READ MORE

  4. 23. The Effects of Internationalization on the Composition of Board of Directors : A Quantitative Study of Swedish Multinational Corporations

    University essay from Företagsekonomiska institutionen

    Author : Annie Zhao; Claudia Riber; [2013]
    Keywords : Swedish Multinational Corporations; nationality diversity; board composition; board size; degree of internationalization.;

    Abstract : The number of multinational corporations (MNCs) has increased tremendously since the 1990s, as companies have started to act in a more global environment. This has resulted in more integration between economies, where companies have to adjust to this changing environment. READ MORE

  5. 24. The Effects of Visual Cultural Cues in Advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Julia Müller; Yelena Ivanova; [2013]
    Keywords : cultural cues; visuals; intercultural accommodation; cultural distance; advertising effectiveness;

    Abstract : As marketers acknowledge that locally adapted marketing messages resonate more deeply with consumers, they are looking for ways to express their cultural closeness to the numerous local markets they operate in. One such way is to incorporate symbols from the cultural environment of the intended target audience into advertisements. READ MORE

  6. 25. The Cultural Effect - Evidence of Transnational and Intergenerational Transmission of Preferences for Self-Employment in Europe

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Oliver Tovatt; Martina Frykholm; [2012]
    Keywords : immigrant self-employment; culture; transmission of preferences;

    Abstract : This paper examines the effect of culture on self-employment among European immigrants. Using self-employment rate in the country of origin as a proxy for culture and defining the cultural effect on self-employment as transnational and intergenerational transmission of preferences for self-employment, we test the hypothesis that higher self-employment rate in the country of origin increases the probability of being self-employed. READ MORE