Essays about: "Customer Segment"

Showing result 16 - 20 of 172 essays containing the words Customer Segment.

  1. 16. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Arold Visser; Magdalena Molin; [2022]
    Keywords : Digital natives; Omni-channel; Physical store; Customer Purchasing behavior; Consumer Culture theory; Channel selection; E-commerce; E-WoM; Furniture retailing; Customer journey;

    Abstract : Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. READ MORE

  3. 17. The Future of Public Fast Charging : A forecasting of battery supported public fast charging based on a business model perspective

    University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

    Author : Måns Jeppsson; Ivar Wester; [2022]
    Keywords : Public charging infrastructure; Electric Vehicles; EVs; EV charging; Business Model; Forecast; Scenarios;

    Abstract : With the ever-pressing threat of a climate crisis, the EU has decided to become the first climate-neutral continent by 2050. This in turn will require the road transportation sector to make a transition from fossil dependent to fossil-free vehicles. Sweden has the objective to become net positive in GHG emissions by 2045. READ MORE

  4. 18. Segmentation and Customer Acquisition Strategies for MNC Providing Mobile Financial Services in Emerging Markets : A study on bKash in Bangladesh

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Kazi Abu Syeed; Nelson Emanuel Lopes Ribeiro de Melo; [2022]
    Keywords : MNC; MFS; EM; bKash; Segmentation; Customer Acquisition; DFS; Mobile Money;

    Abstract : Aim: The aim of the study is to investigate the segmentation and customer acquisition strategies that a MNC offers in emerging markets to implement digital financial service.  The core purpose of the study would be to magnify two core research questions: 1 - How do MNCs segment customers to offer MFS in emerging markets? 2 - How MNCs offering MFS implement Customer Acquisition Strategies to be successful in emerging markets? Methodology: The methodology in this study is built on a qualitative method. READ MORE

  5. 19. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Marcel Christian Georg Renner; [2022]
    Keywords : Servitization; Consumer Perception; Sustainability; Consumer Products; SMEs;

    Abstract : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. READ MORE

  6. 20. Peer-to-Peer lending and the Traditional banking industry : The relationship in the Swedish market from a managerial perspective

    University essay from Umeå universitet/Företagsekonomi

    Author : Karl Johan August Skoog; Carl William Simon Tollnerius; [2022]
    Keywords : Peer-to-peer lending; P2P lending; Traditional banking; FinTech; Financial institutions; Crowdfunding; Clayton Cristensen´s theory of disruption.;

    Abstract : Is the collapse of the traditional banking industry imminent? Although this is a thoughtprovoking statement and numerous arguments could be made for its inevitable demise in the faceof the fast moving and highly innovative Fintech industry, the fact remains that the traditionalbanking industry still serves as the primary financial intermediary when it comes to almost all ofour financial needs. But what if this wasn't the case? The rise of the Fintech industry has broughtwith it a tidal wave of new innovations and technologies that have in more recent yearschallenged the traditional banking industries' unassailable position in the credit market. READ MORE